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SYSTEM AND METHOD FOR ADAPTIVE USE OF GEOFENCE PARAMETERS

  • US 20140337123A1
  • Filed: 03/17/2014
  • Published: 11/13/2014
  • Est. Priority Date: 03/15/2013
  • Status: Abandoned Application
First Claim
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A1. A1. A method for assessing the marketing efficacy of an advertisement, comprising:

  • identifying a plurality of mobile technology platforms whose geofences have overlapped, by a percentage in excess of T, a geofence associated with a first location at which an advertisement for a product or service is displayed; and

    determining the percentage of the plurality of mobile technology platforms which (a) are involved in a subsequent purchase of the advertised product or service, or (b) enter a geofence associated with a second location at which the advertised product or service is sold.

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