SYSTEM AND METHOD FOR ADAPTIVE USE OF GEOFENCE PARAMETERS
First Claim
Patent Images
A1. A1. A method for assessing the marketing efficacy of an advertisement, comprising:
- identifying a plurality of mobile technology platforms whose geofences have overlapped, by a percentage in excess of T, a geofence associated with a first location at which an advertisement for a product or service is displayed; and
determining the percentage of the plurality of mobile technology platforms which (a) are involved in a subsequent purchase of the advertised product or service, or (b) enter a geofence associated with a second location at which the advertised product or service is sold.
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Abstract
A method is provided for ascertaining the proximity of a mobile technology platform to a location. The method includes comparing the percent overlap of a first geofence associated with the mobile technology platform with a second geofence associated with the location; if the percent overlap is greater than a predetermined threshold value T1, wherein T1<100%, then marking the mobile technology platform as having entered the second geofence, and otherwise marking the mobile technology platform as not having entered the second geofence.
133 Citations
0 Claims
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A1. A1. A method for assessing the marketing efficacy of an advertisement, comprising:
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identifying a plurality of mobile technology platforms whose geofences have overlapped, by a percentage in excess of T, a geofence associated with a first location at which an advertisement for a product or service is displayed; and determining the percentage of the plurality of mobile technology platforms which (a) are involved in a subsequent purchase of the advertised product or service, or (b) enter a geofence associated with a second location at which the advertised product or service is sold.
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A2. A2. The method of claim A1, wherein the second location is a plurality of locations.
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A3. A3. The method of claim A1, further comprising determining the percentage of the plurality of mobile technology platforms which are involved in a subsequent purchase of the advertised product or service within a specified period of time.
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A4. A4. The method of claim A1, further comprising determining the percentage of the plurality of mobile technology platforms which enter a geofence associated with a second location at which the advertised product or service is sold within a specified period of time.
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B1. B1. A method for ascertaining the proximity of a mobile technology platform to a location, comprising:
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comparing the percent overlap of a first geofence associated with the mobile technology platform with a second geofence associated with the location; if the percent overlap is greater than a predetermined threshold value T1, wherein T1<
100, then marking the mobile technology platform as having entered the second geofence, and otherwise marking the mobile technology platform as not having entered the second geofence.
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B2. B2. The method of claim B1, wherein 0<
- T1<
100%.
- T1<
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B3. B3. The method of claim B1, wherein the location is a physical store, and wherein T is set by the merchant.
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B4. B4. The method of claim B1, wherein T1 is set by a client resident on the mobile technology platform.
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B5. B5. The method of claim B1 wherein, if the mobile technology platform is marked as having entered the geofence, then sending a message to the mobile technology platform.
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B6. B6. The method of claim B5, wherein the message is selected from the group consisting of advertisements and offers.
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B7. B7. The method of claim B1, wherein T1 is programmably adjustable.
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B8. B8. The method of claim B1, wherein T1 is manually adjustable.
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B9. B9. The method of claim B1, wherein the location is a store, and further comprising:
if the percent overlap is greater than T1, then determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign.
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B10. B10. The method of claim B9, wherein determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign includes determining whether an advertising message associated with the store was sent to the mobile communications device.
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B11. B11. The method of claim B9, wherein determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign includes determining whether an advertising message associated with the store was sent to the mobile communications device within the past month.
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B12. B12. The method of claim B9, wherein determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign includes determining whether an advertising message associated with the store was sent to the mobile communications device within the past week.
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B13. B13. The method of claim B9, wherein determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign includes determining whether an advertising message associated with the store was sent to the mobile communications device within the past three days.
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B14. B14. The method of claim B9, wherein determining whether the mobile communications device is associated with a person who was targeted in an advertising campaign is part of an effort to determine conversion rates across an advertising campaign.
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C1. C1. A method for ascertaining the proximity of a mobile technology platform to a location, comprising:
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comparing the percent overlap of a first geofence associated with the mobile technology platform with a second geofence associated with the location; if the percent overlap is greater than a predetermined threshold value T1, wherein T1<
100%, then sending a first message to the mobile technology platform, and if the percent overlap is greater than a predetermined threshold value T2, wherein T1<
T2<
100%, then sending a second message to the mobile technology platform, the content of which is distinct from the content of the first message.
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C2. C2. The method of claim C1, wherein the location is a store, and wherein an overlap in excess of the threshold value T2 indicates entry into the store.
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C3. C3. The method of claim C2, wherein an overlap in excess of the threshold value T1 indicates proximity to the store.
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C4. C4. The method of claim C1, wherein the first and second messages are selected from the group consisting of advertisements and offers.
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D1. D1. A method for targeting advertisement to a mobile communications device, comprising:
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targeting a plurality of mobile technology platforms with an advertising campaign, thereby creating plurality of targeted mobile technology platforms; determining whether a mobile technology platform has entered a location by ascertaining whether a geofence associated with the mobile technology platform has overlapped a geofence associated with the location by a percentage in excess of T; and determining whether any mobile technology platform that has entered the location is a targeted mobile technology platform.
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D2. D2. The method of claim D1, further comprising:
determining the percentage of targeted mobile technology platforms that have entered the location.
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D3. D3. The method of claim D1, wherein determining whether any mobile technology platform that has entered the location is a targeted mobile technology platform includes comparing a device ID to which an advertising message was sent to the device ID of a mobile technology platform that has entered the location.
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D4. D4. The method of claim D1, wherein determining whether any mobile technology platform that has entered the location is a targeted mobile technology platform includes comparing a device ID on which certain media was consumed on to the device ID of a mobile technology platform that has entered the location.
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D5. D5. The method of claim D1, wherein determining whether any mobile technology platform that has entered the location is a targeted mobile technology platform includes
tracking a media feed; -
associating a device ID with consumption of the tracked media feed; and determining whether an associated device ID corresponds to the device ID of a mobile technology platform that has entered the location.
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D6. D6. The method of claim D1, wherein the location is a bricks and mortar store associated with a merchant.
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E1. E1. A method for correlating interest in a product with a visit to a vendor location, the method comprising:
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identifying a party from their login to a web site; ascertaining the interest of the party in a product by identifying the product as being selected for placement into an online shopping cart; determining whether a mobile technology platform associated with the party has entered the vendor location by ascertaining whether a geofence associated with the mobile technology platform has overlapped a geofence associated with the vendor location by a percentage in excess of T; and correlating the party'"'"'s interest with the product with the party'"'"'s entry to the vendor location.
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E2. E2. The method of claim E1, wherein the shopping cart is abandoned.
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E3. E3. The method of claim E1, further comprising:
confirming purchase of the product by the party at the vendor location.
Specification