TIMED COMMENTS FOR MEDIA
First Claim
1. A method for serving an advertisement in association with media, the media including audio and video, the method comprising:
- receiving a set of comments for the media, each comment associated with a media timecode;
extracting a comment parameter from the set of comments;
identifying a timecode having a comment parameter value beyond a threshold value;
identifying a media segment associated with the timecode;
extracting a media parameter from the media segment;
selecting an advertisement based on the media parameter; and
presenting the advertisement contiguously with the media.
1 Assignment
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Accused Products
Abstract
A method for performing an action in association with media, the media including audio and video, the method including streaming a first media to a first user device; receiving a set of comments for the first media from the first user device, each comment associated with a timecode of the first media; extracting a comment parameter from the set of comments; selecting an advertisement based on the comment parameter; streaming the first media and the set of comments to a second user device in response to receipt of a request for the first media; and facilitating advertisement presentation on the second user device in association with the first media.
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Citations
20 Claims
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1. A method for serving an advertisement in association with media, the media including audio and video, the method comprising:
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receiving a set of comments for the media, each comment associated with a media timecode; extracting a comment parameter from the set of comments; identifying a timecode having a comment parameter value beyond a threshold value; identifying a media segment associated with the timecode; extracting a media parameter from the media segment; selecting an advertisement based on the media parameter; and presenting the advertisement contiguously with the media. - View Dependent Claims (2, 3, 4, 5)
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6. A method for serving an advertisement in association with media, the media including audio and video, the method comprising:
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receiving a set of comments for a first media segment, each comment associated with a media time code; extracting a comment parameter from the set of comments; selecting an advertisement based on the comment parameter; presenting the advertisement proximal the first media segment. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification