CLIENT BRIDGE

• US 20140337127A1
• Filed: 07/25/2014
• Published: 11/13/2014
• Est. Priority Date: 04/23/2013
• Status: Abandoned Application

• Current Assignee: Brightcove Incorporated
• Original Assignee: Brightcove Incorporated
• Inventors: Morel, David, Haas, Troy, McGowan, Albert J.
• Application Number:
  US14/341,674
• Publication Number:
  US 20140337127A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/25825 involving client display capabilities, e.g. screen resolution of a mobile phone optimising the visualisation of content during browsing in the Internet G06F16/9577; processing of terminal status or physical abilities in wireless networks H04W8/22; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Advertisement assets may be selected based on the capabilities of the device used to display or execute the advertisements. The capabilities of a device may be determined by a client bridge of an advertisement delivery system. The client bridge may analyze the capabilities and determine a set of advertisements that are compatible with the capabilities. The advertisement delivery system may select advertisements to maximize the advertisement yield within the bounds of the device capabilities.

Claims

1. A method of determining advertisement assets to transmit to a client based on a client'"'"'s capability for displaying and processing the advertisement assets, the method comprising:

receiving, via a data communication interface, advertisement assets from an advertisement provider, the advertisement assets having different formats and encodings;

classifying the received advertisement assets into classification groups, wherein each classification group includes advertisement assets suitable for clients with specific display and processing capabilities;

receiving from the client, via the data communications interface, a context of the client, the context including at least one of;

runtime environment,

network conditions, or

display capabilities;

determining, from the context of the client, the client'"'"'s capability for displaying and processing advertisement assets, wherein the client'"'"'s capability includes at least one of;

display resolution, or

decoding capability;

selecting a classification group of advertisement assets, the classification group of advertisement assets selected at least in part based the client'"'"'s determined capability for displaying and processing the advertisement assets; and

transmitting an advertisement asset from the selected classification group of advertisement assets to the client.

2. The method of claim 1, wherein the advertisement asset transmitted to the client is selected to increase advertisement yield.

3. The method of claim 1, further comprising reformatting advertisement assets for different classifications groups.

4. The method of claim 3, wherein the advertisement assets are injected into a content stream delivered to the client.

5. The method of claim 4, wherein the advertisement assets include video advertisements.

6. The method of claim 4, wherein the advertisement assets include video overlay advertisements.

7. The method of claim 4, further comprising creating, with a processing unit, a segment of video media with at least one advertisement asset, wherein the advertisement asset is selected at least in part based on the client'"'"'s determined capability.

8. A server for determining advertisement assets to transmit to a client based on a client'"'"'s capability for displaying and processing advertisement assets, the server comprising:

a communications interface;

a memory; and

a processing unit coupled to the communications interface and the memory, the processing unit configured to cause the server to;

receive, via the communication interface, advertisement assets from an advertisement provider, the advertisement assets having different formats and encodings;

classify the received advertisement asset into classification groups, wherein each classification group includes advertisement assets suitable for clients with specific display and processing capabilities;

receive from the client, via the communications interface, a context of the client, the context including at least one of;

runtime environment,

network conditions, or

display capabilities;

determine, from the context of the client, the client'"'"'s capability for displaying and processing advertisement assets, wherein the client'"'"'s capability includes at least one of;

display resolution, or

decoding capability;

select a classification group of advertisement assets, the classification group of advertisement assets selected at least in part based the client'"'"'s determined capability for displaying and processing the advertisement assets; and

transmit, via the communication interface, an advertisement asset from the selected classification group of advertisement assets to the client.

9. The server of claim 8, wherein the advertisement asset transmitted to the client is selected to increase advertisement yield.

10. The server of claim 8, wherein the processing unit is further configured to reformat advertisement assets for different classification groups.

11. The server of claim 10, wherein the advertisement assets are injected into a content stream delivered to the client.

12. The server of claim 10, wherein the advertisement assets include video advertisements.

13. The server of claim 10, wherein the advertisement assets include video overlay advertisements.

14. The server of claim 11, wherein the processing unit is further configured to create a segment of video media with at least one advertisement asset, wherein the advertisement asset is selected at least in part based on the client'"'"'s determined capability.

15. A non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to a client via a data communications interface, the instructions, when executed by a computer, cause the computer to perform functions including:

receiving, via the data communication interface, advertisement assets from an advertisement provider, the advertisement assets having different formats and encodings;

classifying the received advertisement asset into classification groups, wherein each classification group includes advertisement assets suitable for clients with specific display and processing capabilities;

receiving from the client, via the data communications interface, a context of the client, the context including at least one of;

runtime environment,

network conditions, or

display capabilities;

determining, from the context of the client, a client'"'"'s capability for displaying and processing advertisement assets, wherein the client'"'"'s capability includes at least one of;

display resolution, or

decoding capability;

selecting a classification group of advertisement assets, the classification group of advertisement assets selected at least in part based the client'"'"'s determined capability for displaying and processing the advertisement assets; and

transmitting an advertisement asset from the selected classification group of advertisement assets to the client.

16. The non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to the client via the data communications network of claim 15, wherein the advertisement asset transmitted to the client is selected to increase advertisement yield.

17. The non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to the client via the data communications network of claim 16, wherein the advertisement assets are injected into a content stream delivered to the client.

18. The non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to the client via the data communications network of claim 17, wherein the advertisement assets include video advertisements.

19. The non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to the client via the data communications network of claim 17, wherein the advertisement assets include video overlay advertisements.

20. The non-transitory, computer-readable medium having instructions embedded thereon for providing advertisement assets to the client via the data communications network of claim 17, further comprising instructions for causing the computer to create, with a processing unit, a segment of video media with at least one advertisement asset, wherein the advertisement asset is selected at least in part based on the client'"'"'s determined capability.