SYSTEM AND METHOD FOR IDENTIFYING A HIGH-VALUE ADVERTISING BASE
First Claim
1. A computer-implemented method for identifying a high value population, comprising:
- receiving, at an information processing computer, reservation data of a user;
extracting identification data from the reservation data;
extracting location data from the reservation data;
storing the identification data and the location data in association with the user; and
flagging the user as a high value user.
1 Assignment
0 Petitions
Accused Products
Abstract
Improved systems and methods for identifying online advertisement conversions, and for identifying high-value targets for the delivery of subsequent advertising impressions. Travel reservation data is communicated to an ad network to determine populations of potential travelers. Such populations may be aggregated by destination, date and time of travel, travel mode, size of travel group, and so forth. The populations of potential travelers thus identified may then be selected to receive targeted ad impressions based at least in part upon the travel itinerary. Other indicia of travel, such as the addition of an international calling plan to a cellular telephone subscription, may be utilized to indentify high-value targets.
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Citations
20 Claims
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1. A computer-implemented method for identifying a high value population, comprising:
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receiving, at an information processing computer, reservation data of a user; extracting identification data from the reservation data; extracting location data from the reservation data; storing the identification data and the location data in association with the user; and flagging the user as a high value user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method for delivering ad impressions to a high value population, comprising:
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receiving, at a processor, a page request comprising at least one of a user identifier, a user device identifier, and a location identifier; determining, by a processor, whether the user device identifier is associated with a previously stored user record; responding to a determination that the user device identifier is associated with a previously stored user record by determining, at a processor, whether the user associated with the previously stored user record is flagged as a high value user; selecting, by a processor, an ad impression targeted to a high value user; and delivering, to a user device, the ad impression. - View Dependent Claims (9, 10, 11, 12, 13)
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14. An information processing system, comprising:
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a processor; a database in operable communication with the processor; a location receiving unit operably associated with the processor and configured to receive a location of a user device; a content selection unit operably associated with the processor and configured to select an impression content based at least in part upon the location of the user device; an impression delivery unit operably associated with the processor and configured to deliver an impression to the user device for presentation to a user of the user device; an impression recording unit operably associated with the processor and configured to record the fact that the impression was presented to the user; a location recording unit operably associated with the processor and configured to record the location of the user device; and a reservation reception unit operably associated with the processor and configured to receive, from a reservation computer, reservation data associated with a user. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification