Marker-based augmented reality (AR) display with inventory management

• US 20140340423A1
• Filed: 03/15/2014
• Published: 11/20/2014
• Est. Priority Date: 03/15/2013
• Status: Abandoned Application

• Current Assignee: Nexref Technologies, LLC
• Original Assignee: Nexref Technologies, LLC
• Inventors: Taylor, David A., English, William Robert, Fahey, Justin, Barbee, Baylor, Rawat, Yogendra Singh, Maddipatia, Prakash, Haymann, Gary C.
• Application Number:
  US14/214,713
• Publication Number:
  US 20140340423A1
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: A63F 13/213 comprising photodetecting means, e.g. cameras, photodiodes or infrared cells A63F13/219, A63F13/655 take precedence
• CPC Class Codes: A63F 13/655 by importing photos, e.g. of the player
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06T 2207/30204 Marker
• CPC Class Codes: G06T 7/00 Image analysis

Abstract

A platform to enable configuration, administration and management of augmented reality markers adapted to be scanned by an end user mobile device to enable AR experience. The platform enables control of marker provisioning by entities who decide what content should appear in mobile applications when their AR codes are scanned by end users. The platform generates unique AR markers. A marker has a first code region, and a second code region. The code regions are adapted to be scanned, preferably sequentially, and the first code region encodes a first identifier identifying an External marker ID in a pattern matching approach, and second code region that encodes a second identifier identifying an Internal marker ID in a encoding/decoding approach. In one embodiment, the first code region is generally circular and includes a central area, and the second code region is located within the central area of the first code region.

Claims

1. An article comprising a tangible, non-transitory machine-readable medium that stores a program, the program being executable by a machine having a hardware component, comprising:

program code to receive data associating a set of markers with a set of content objects, the content objects, wherein each marker is adapted to be associated with an item and has a first code region, and a second code region, the second code region located within or adjacent the second code region, the first code region adapted for pattern recognition against a marker dataset and encoding a first data string identifying a content object in a bundle of objects, the second code region adapted for decoding without reference to the marker dataset and encoding a second data string identifying the bundle of objects;

program code to receive, from a requesting client device having an augmented reality run-time environment, information obtained from scanning a marker, the information comprising the first data string and the second data string, and to return in response an identifier associated with a particular one of the content objects; and

program code to receive the identifier and return the particular one of the content objects for rendering in the augmented reality run-time environment.

2. The article as described in claim 1 wherein a content object is one of:

a 3D object, and a video object.

3. The article as described in claim 1 wherein the second code region is uniquely associated with a provider, the provider being a source of products or services, each of the products or services uniquely associated with a content object in the bundle of objects.

4. The article as described in claim 3 wherein the each object in the bundle of objects is associated with a product or service SKU.

5. The article as described in claim 1 wherein the first code region is generally circular and includes a central area.

6. The article as described in claim 5 wherein the second code region is located with the central area of the first code region.

7. The article as described in claim 1 further including program code to generate, programmatically, a set of markers that include the marker, each marker in the set of markers including a variant of the first code region, and a distinct second code region.

8. The article as described in claim 1 wherein a content object is an advertisement.

9. The article as described in claim 1 wherein the program code to receive data includes an administrative console that is shared by first and second entities, the administrative console adapted to provision content objects with markers.

10. The article as described in claim 1 wherein a content object is provisioned with an additional call-to-action control.