HARNESSING LARGE DATA SOURCES TO DEFINE A MOBILE USER'S REAL-TIME CONTEXT THEN DETERMINING AND DELIVERING HIGHLY RELEVANT MOBILE MESSAGES BASED ON THAT CONTEXT
First Claim
1. A computing device for delivery of content by marketers to users of mobile devices, the computing device comprising:
- an information intake module to process context information to be received over a network from a first mobile device associated with a user;
a content selection engine, coupled to the information intake module, to identify, based on the context information, an audience, associated with a campaign, that is to include the mobile device, and to identify content associated with the campaign; and
a content delivery module, coupled to the content selection engine, to generate a message to provide the identified content to a second mobile device associated with the user.
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Accused Products
Abstract
Embodiments described herein relate generally to receiving information from a mobile device and selecting content to be provided to that mobile device based on the received information. An audience may be identified that is to include the mobile device and/or a user thereof based on the information received from the mobile device. The identified audience may be associated with a campaign. Accordingly, content also associated with the campaign may be identified. This content may be sent to a mobile device associated with the user. A relevancy value may be calculated to indicate whether the content should be provided to the mobile device. If the relevancy value does not meet or exceed a predetermined threshold, then the content may not be provided to the mobile device. Other embodiments may be described and/or claimed.
24 Citations
32 Claims
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1. A computing device for delivery of content by marketers to users of mobile devices, the computing device comprising:
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an information intake module to process context information to be received over a network from a first mobile device associated with a user; a content selection engine, coupled to the information intake module, to identify, based on the context information, an audience, associated with a campaign, that is to include the mobile device, and to identify content associated with the campaign; and a content delivery module, coupled to the content selection engine, to generate a message to provide the identified content to a second mobile device associated with the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer-implemented method for delivery of content by marketers to users of mobile devices, the method comprising:
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receiving, from a mobile device, information associated with the mobile device or a user of the mobile device; identifying content based on the information received from the mobile device; computing a relevancy value associated with the content; and sending the content to the mobile device only where the computed relevancy value meets or exceeds a predetermined threshold. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. One or more non-transitory computer system-readable media comprising computing device-executable instructions, wherein the instructions, in response to execution by a computing device, cause the computing device to:
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receive, from a mobile device, information associated with the mobile device or a user of the mobile device; identify content based on the information received from the mobile device; compute a relevancy value associated with the content; and send the content to the mobile device only where the computed relevancy value meets or exceeds the predetermined threshold. - View Dependent Claims (29, 30, 31, 32)
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Specification