INTERACTIVE ADVERTISING

• US 20140344057A1
• Filed: 10/17/2013
• Published: 11/20/2014
• Est. Priority Date: 03/15/2013
• Status: Abandoned Application

• Current Assignee: Tubi, Inc. (Fox Corporation)
• Original Assignee: adRise, Inc.
• Inventors: Massoudi, Farhad
• Application Number:
  US14/056,905
• Publication Number:
  US 20140344057A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Systems and methods for providing content for a client device. The methods can include: receiving a content request from a computing device; determining that the computing device is a non-mobile television client; identifying at least a portion of an internet protocol (IP) address associated with the content request; determining a geographic area corresponding to the IP address; obtaining, by a computer processor, demographic information associated with the geographic area; and providing, by the computer processor, relevant content for the non-mobile television client based on the demographic information.

Claims

1. A method comprising:

receiving a content request from a computing device;

determining that the computing device is a non-mobile television client;

identifying at least a portion of an internet protocol (IP) address associated with the content request;

determining a geographic area corresponding to the IP address;

obtaining, by a computer processor, demographic information associated with the geographic area; and

providing, by the computer processor, relevant content for the non-mobile television client based on the demographic information.

2. The method of claim 1, further comprising:

building, based at least on the demographic information, a household profile associated with the IP address;

receiving a set of content requests from a second computing device;

determining that the internet protocol (IP) address is associated with at least a subset of the content requests from the second computing device;

assigning, based on a frequency of the subset of content requests, the second computing device to the household profile; and

providing relevant content for the second computing device based on the demographic information.

3. The method of claim 1, further comprising:

identifying a plurality of computing devices associated with the IP address;

building, based on content received by the plurality of computing devices, a household profile associated with the IP address; and

using the household profile to select relevant advertisements for at least one of the plurality of computing devices.

4. The method of claim 1, further comprising:

identifying a user profile associated with the computing device; and

supplementing the household profile based on the user profile.

5. The method of claim 1, wherein the relevant content is a customized advertisement based on household information associated with the IP address.

6. The method of claim 5, wherein the customized advertisement comprises a client instruction operable to cause the computing client to request a tracking pixel from a server.

7. The method of claim 1, further comprising determining a location corresponding to the IP address.

8. The method of claim 7, wherein the location is at least one selected from a group consisting of a ZIP code associated with the IP address, a ZIP “

plus-four”

code associated with the IP address, and a home address associated with the IP address.

9. The method of claim 1, further comprising:

identifying a user profile associated with the computing device, wherein providing relevant content to the computing device is further based on the user profile.

10. A system comprising:

a computer processor; and

an advertising engine executing on said computer processor and configured to;

receive a content request from a computing device;

determine that the computing device is a non-mobile television client;

identify at least a portion of an internet protocol (IP) address associated with the content request;

determine a geographic area corresponding to the IP address;

obtain demographic information associated with the geographic area; and

provide relevant content for the non-mobile television client based on the demographic information.

11. The system of claim 10, the advertising engine further configured to:

build, based at least on the demographic information, a household profile associated with the IP address;

identify a set of content requests from a second computing device;

determine that the internet protocol (IP) address is associated with at least a subset of the content requests from the second computing device;

assign, based on a frequency of the subset of content requests, the second computing device to the household profile; and

provide relevant content for the second computing device based on the demographic information.

12. The system of claim 10, the advertising engine further configured to:

identify a plurality of computing devices associated with the IP address;

build, based on content received by the plurality of computing devices, a household profile associated with the IP address; and

use the household profile to select relevant advertisements for at least one of the plurality of computing devices.

13. The system of claim 10, the advertising engine further configured to:

identify a user profile associated with the computing device; and

supplement the household profile based on the user profile.

14. The system of claim 10, wherein the relevant content is a customized advertisement based on household information associated with the IP address.

15. The system of claim 14, wherein the customized advertisement comprises a client instruction operable to cause the computing client to request a tracking pixel from a server.

16. The system of claim 10, the advertising engine further configured to determine a location corresponding to the IP address, wherein the location is one selected from a group consisting of a ZIP code associated with the IP address, a ZIP “

plus-four”

code associated with the IP address, and a home address associated with the IP address.

17. The system of claim 10, the advertising engine further configured to:

identify a user profile associated with the computing device, wherein providing relevant content to the computing device is further based on the user profile.

18. A non-transitory computer-readable storage medium comprising a plurality of instructions configured to execute on at least one computer processor and enable the computer processor to:

receive a content request from a computing device;

determine that the computing device is a non-mobile television client;

identify at least a portion of an internet protocol (IP) address associated with the content request;

determine a geographic area corresponding to the IP address;

obtain demographic information associated with the geographic area; and

provide relevant content for the non-mobile television client based on the demographic information.

19. The non-transitory computer-readable storage medium of claim 18, the plurality of instructions further configured to enable the computer processor to:

build, based at least on the demographic information, a household profile associated with the IP address;

receive a set of content requests from a second computing device;

determine that the internet protocol (IP) address is associated with at least a subset of the content requests from the second computing device;

assign, based on a frequency of the subset of content requests, the second computing device to the household profile; and

provide relevant content for the second computing device based on the demographic information.

20. The non-transitory computer-readable storage medium of claim 18, the plurality of instructions further configured to enable the computer processor to:

identify a plurality of computing devices associated with the IP address;

build, based on content received by the plurality of computing devices, a household profile associated with the IP address; and

use the household profile to select relevant advertisements for at least one of the plurality of computing devices.