METHODS, SYSTEMS, AND USER INTERFACES FOR PROMPTING SOCIAL VIDEO CONTENT INTERACTION

• US 20140344694A1
• Filed: 05/15/2013
• Published: 11/20/2014
• Est. Priority Date: 05/15/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Gomersall, Christopher, Stein, Howard
• Granted Patent: US 9,262,044 B2
• Time in Patent Office: Days
• US Class Current: 715/719
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104

Abstract

Methods, systems, and user interfaces for prompting social video content interaction are described. One method in includes optionally causing a performance of a video asset to be presented to a user of a social networking system that includes an audio track and a video track. Responsive to the performance of the video asset reaching a first interaction point where a representation of a person, place, or thing (PPT) is included in the audio track or depicted in the video track, an interaction user interface (UI) prompt is presented to the user that includes an interaction UI element allowing the user to provide an input that is related to the PPT. The user input that is related to the PPT is received, and a post is caused to be presented to one or more other users of the social networking system that references the user and the PPT.

Claims

1. A method, comprising:

responsive to a performance of a video asset reaching a first interaction point where a representation of a person, place, or thing (PPT) is included in an audio track of the video asset or depicted in a video track of the asset, causing an interaction user interface (UI) prompt to be presented to a user using a display of a user device, the interaction UI prompt comprising an interaction UI element allowing the user to provide an input that is related to the PPT;

receiving the input that is related to the PPT based on the user utilizing the interaction UI element of the interaction UI prompt; and

causing a post to be presented to one or more other users of the social networking system, wherein the post references the user and the PPT.

2. The method of claim 1, further comprising:

causing the performance of the video asset to be presented to the user of the social networking system.

3. The method of claim 1, further comprising:

acquiring a set of one or more PPT entries for the video asset, wherein each of the PPT entries identifies an interaction point in the video asset having a representation of a PPT included in the audio track or depicted in the video track of the video asset.

4. The method of claim 3, wherein at least one PPT entry of the set of PPT entries is automatically generated based on at least one of:

an audio fingerprinting analysis of the audio track of the video asset; and

a visual object recognition analysis of the video track of the video asset.

5. The method of claim 1, further comprising:

responsive to a second performance of the video asset reaching the first interaction point, causing a second interaction UI prompt to be presented to a second user using a second display of a second user device of the second user, the second interaction UI prompt comprising a second interaction UI element allowing the second user to provide a second input that is related to the PPT; and

receiving the second input that is related to the PPT based on the second user utilizing the second interaction UI element of the second interaction UI prompt,

wherein the post further references the second user.

6. The method of claim 1, further comprising:

responsive to the performance of the video asset reaching a second interaction point where a second representation of a second PPT is included in the audio track or depicted in the video track, causing a second interaction UI prompt to be presented to the user using the display of the user device, the second interaction UI prompt comprising a second interaction UI element allowing the user to provide a second input that is related to the second PPT, wherein the second PPT is different than the PPT; and

receiving the second input that is related to the second PPT based on the user utilizing the second interaction UI element of the second interaction UI prompt,

wherein the post further references the second PPT.

7. The method of claim 1, wherein the performance of the video asset utilizes the display of the user device.

8. The method of claim 1, wherein the performance of the video asset utilizes a different display that is not the display of the user device.

9. The method of claim 1, wherein the PPT comprises a fictional character.

10. The method of claim 1, wherein the PPT comprises a song.

11. The method of claim 1, wherein the PPT comprises a good or service.

12. The method of claim 11, wherein the PPT comprises apparel or jewelry.

13. A non-transitory computer-readable storage medium storing instructions that, when executed by a processor, cause a processor to perform operations comprising:

responsive to a performance of a video asset reaching a first interaction point where a representation of a person, place, or thing (PPT) is included in an audio track of the video asset or depicted in a video track of the video asset, causing an interaction user interface (UI) prompt to be presented to the user using a display of a user device, the interaction UI prompt comprising an interaction UI element allowing the user to provide an input that is related to the PPT;

receiving the input that is related to the PPT based on the user utilizing the interaction UI element of the interaction UI prompt; and

causing a post to be presented to one or more other users of the social networking system, wherein the post references the user and the PPT.

15. The non-transitory computer-readable storage medium of claim 15, wherein the operations further comprise:

acquiring a set of one or more PPT entries for the video asset, wherein each of the PPT entries identifies an interaction point in the video asset having a representation of a PPT included in the audio track or depicted in the video track of the video asset.

14. The non-transitory computer-readable storage medium of claim 15, wherein the operations further comprise:

causing the performance of the video asset to be presented to the user of the social networking system.

16. The non-transitory computer-readable storage medium of claim 15, wherein:

the PPT is a good or service; and

the input causes the user to begin a purchase transaction for the PPT using the user device.

17. An apparatus, comprising:

a processing device, wherein the processing device executes instructions that cause the apparatus to;

responsive a performance of a video asset reaching a first interaction point where a representation of a person, place, or thing (PPT) is included in an audio track of the video asset or depicted in a video track of the video asset, cause an interaction user interface (UI) prompt to be presented to the user, the interaction UI prompt to comprise an interaction UI element to allow the user to provide an input that is related to the PPT,

receive the input that is related to the PPT based on the user utilizing the interaction UI element of the interaction UI prompt, and

cause a post to be presented to one or more other users of the social networking system, wherein the post references the user and the PPT.

18. The apparatus of claim 17, wherein the instructions further cause the apparatus to:

receive, from a second user device of a second user, a second input that is related to the PPT based on the second user utilizing a second interaction UI element of a second interaction UI prompt, wherein the second interaction UI prompt was presented to the second user responsive to a second performance of the video asset reaching the first interaction point, and

wherein the post further references the second user.

19. The apparatus of claim 17, wherein the instructions further cause the apparatus to:

receive a second input that is related to a second PPT based on the user utilizing a second interaction UI element of a second interaction UI prompt, wherein the second PPT is not the same as the PPT, and

wherein the post further references the second PPT.

20. The apparatus of claim 17, wherein the instructions further cause the apparatus to:

acquire a set of one or more PPT entries for the video asset, wherein each of the PPT entries identifies an interaction point in the video asset having a representation of a PPT included in the audio track or depicted in the video track of the video asset.