VIDEO EFFICACY MEASUREMENT
First Claim
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1. A method comprising:
- receiving first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space;
comparing the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and
storing the media content response data on a storage medium.
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Abstract
Techniques and mechanisms are described herein for facilitating the detection of user responses to media content. According to various embodiments, movement data associated with a presentation of a media content item may be received from a client device. The received movement data may then be compared with movement calibration information to create media content response data that indicates a user response to the media content item. The movement calibration information may correlate movement data with user responses to the presented media content item.
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Citations
20 Claims
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1. A method comprising:
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receiving first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space; comparing the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and storing the media content response data on a storage medium. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system comprising:
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a communications interface operable to receive first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space; a processor operable to compare the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and a storage medium operable to store the media content response data. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. One or more non-transitory computer readable media having instructions stored thereon for performing a method, the method comprising:
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receiving first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space; comparing the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and storing the media content response data on a storage medium. - View Dependent Claims (18, 19, 20)
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Specification