VIDEO EFFICACY MEASUREMENT

• US 20140344842A1
• Filed: 08/07/2014
• Published: 11/20/2014
• Est. Priority Date: 11/12/2012
• Status: Active Grant

• Current Assignee: TiVo Corporation (Adeia Inc.)
• Original Assignee: MobiTV Incorporated (Adeia Inc.)
• Inventors: Yeh, James
• Granted Patent: US 9,769,523 B2
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/002 Special television systems not provided for by H04N7/007 - H04N7/18 still pictures via a television channel H04N1/00098

Abstract

Techniques and mechanisms are described herein for facilitating the detection of user responses to media content. According to various embodiments, movement data associated with a presentation of a media content item may be received from a client device. The received movement data may then be compared with movement calibration information to create media content response data that indicates a user response to the media content item. The movement calibration information may correlate movement data with user responses to the presented media content item.

Claims

1. A method comprising:

receiving first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space;

comparing the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and

storing the media content response data on a storage medium.

2. The method recited in claim 1, wherein the second client machine is operable to wirelessly communicate with the first client machine.

3. The method recited in claim 2, wherein the movement data comprises signal strength data indicating a strength of a wireless connection between the first and second client machines.

4. The method recited in claim 1, wherein the movement data is detected at a sensor located at the first client machine.

5. The method recited in claim 1, wherein the second movement data indicates respective movements of the first plurality of client machines through space.

6. The method recited in claim 1, wherein the received movement data comprises acceleration data representing an acceleration of the first client machine.

7. The method recited in claim 1, wherein the received movement data comprises location data indicating a location of the first client machine.

8. The method recited in claim 1, wherein the received movement data comprises spatial orientation data indicating a spatial orientation of the first client machine.

9. A system comprising:

a communications interface operable to receive first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space;

a processor operable to compare the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and

a storage medium operable to store the media content response data.

10. The system recited in claim 9, wherein the second client machine is operable to wirelessly communicate with the first client machine.

11. The system recited in claim 10, wherein the movement data comprises signal strength data indicating a strength of a wireless connection between the first and second client machines.

12. The system recited in claim 9, wherein the movement data is detected at a sensor located at the first client machine.

13. The system recited in claim 9, wherein the second movement data indicates respective movements of the first plurality of client machines through space.

14. The system recited in claim 9, wherein the received movement data comprises acceleration data representing an acceleration of the first client machine.

15. The system recited in claim 9, wherein the received movement data comprises location data indicating a location of the first client machine.

16. The system recited in claim 9, wherein the received movement data comprises spatial orientation data indicating a spatial orientation of the first client machine.

17. One or more non-transitory computer readable media having instructions stored thereon for performing a method, the method comprising:

receiving first movement data transmitted from a first client machine, the first movement data being associated with a presentation of a media content item at a second client machine, the first movement data indicating a movement of the first client machine through space;

comparing the first movement data with movement calibration information to create media content response data, the movement calibration information correlating movement data with a plurality of user responses to the presented media content item, the movement calibration information being determined by comparing second movement data received from a first plurality of client machines with media content timing information that describes when the media content item was presented at a second plurality of client machines, the media content response data indicating one or more of the plurality of user responses; and

storing the media content response data on a storage medium.

18. The one or more non-transitory computer readable media recited in claim 17, wherein the second client machine is operable to wirelessly communicate with the first client machine.

19. The one or more non-transitory computer readable media recited in claim 18, wherein the movement data comprises signal strength data indicating a strength of a wireless connection between the first and second client machines.

20. The one or more non-transitory computer readable media recited in claim 17, wherein the movement data is detected at a sensor located at the first client machine.