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Method and system for providing targeted marketing and services in an SDARS network

  • US 20140351053A1
  • Filed: 08/13/2014
  • Published: 11/27/2014
  • Est. Priority Date: 02/23/2009
  • Status: Active Grant
First Claim
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1. A method for performing an action based on the geographical location of a telematics unit of a vehicle, comprising:

  • determining values of coordinates of a current location of the telematics unit;

    creating a unique identifier based on the coordinate values;

    using the unique identifier as a search term to search a database indexed on a plurality of unique keys, wherein the unique keys each correspond to a particular geographical area, and wherein the database is stored on the telematics unit; and

    performing an action based on data associated with a unique key that matches the search term.

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