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INTERACTIVE ADVERTISING

  • US 20140351059A1
  • Filed: 10/17/2013
  • Published: 11/27/2014
  • Est. Priority Date: 03/15/2013
  • Status: Abandoned Application
First Claim
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1. A method for multi-device advertising, comprising:

  • identifying media content served to a television client;

    identifying a client internet protocol (IP) address associated with the television client;

    identifying advertising content relevant to the media content;

    submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and

    providing the advertising content for the client computing device.

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