INTERACTIVE ADVERTISING
First Claim
Patent Images
1. A method for multi-device advertising, comprising:
- identifying media content served to a television client;
identifying a client internet protocol (IP) address associated with the television client;
identifying advertising content relevant to the media content;
submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and
providing the advertising content for the client computing device.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device.
-
Citations
20 Claims
-
1. A method for multi-device advertising, comprising:
-
identifying media content served to a television client; identifying a client internet protocol (IP) address associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and providing the advertising content for the client computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A non-transitory computer-readable storage medium comprising a plurality of instructions for multi-device advertising, the plurality of instructions executing on at least one computer processor to enable the computer processor to:
-
identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; identify advertising content relevant to the media content; submit, to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and provide the advertising content for the client computing device. - View Dependent Claims (12, 13, 14, 15, 16, 17)
-
-
18. A system for multi-device advertising, comprising:
-
a computer processor; an advertising engine executing on the computer processor and configured to; identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; submit, to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and an advertisement provider configured to; identify advertising content relevant to the media content; and provide the advertising content for the client computing device. - View Dependent Claims (19, 20)
-
Specification