METHOD AND SYSTEM FOR CREATING AND REFINING RULES FOR PERSONALIZED CONTENT DELIVERY BASED ON USERS PHYSICAL ACTIVITES

• US 20140357247A1
• Filed: 05/29/2013
• Published: 12/04/2014
• Est. Priority Date: 05/29/2013
• Status: Active Grant

• Current Assignee: Globalfoundries US Incorporated (GlobalFoundries, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Bianchi, Silvia Christina Sardela, Stelmar Netto, Marco Aurelio, Assuncao, Marcos dias De
• Granted Patent: US 9,456,308 B2
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method (and structure) includes receiving an input from a sensor on a mobile device. Based on the sensor input, a processor determines whether a user of the mobile device is engaged in a specific physical activity. A control setting on the mobile device is set for delivering content during a period the specific physical activity is detected.

Claims

1. A method, comprising:

receiving an input from a sensor on a mobile device;

determining, using a processor and based on said sensor input, whether a user of said mobile device is engaged in a specific physical activity; and

providing instruction to make a control setting on said mobile device for delivering a content during a period said specific physical activity is detected.

2. The method of claim 1, wherein said determining is executed by a processor on said mobile device.

3. The method of claim 1, wherein said mobile device is connected to a shared computing infrastructure.

4. The method of claim 3, wherein at least one of said determining and said providing instruction is executed by a processor in said shared computing infrastructure.

5. The method of claim 3, wherein said shared computing infrastructure comprises a computing infrastructure of any of:

a cloud provider;

a data center;

a remote server on a network; and

a local area network.

6. The method of claim 3, wherein said determining is executed in said mobile device and at least partially includes information received from said shared computing infrastructure.

7. The method of claim 1, wherein said control setting is derived from a rule defining a determination that said specific physical activity is currently occurring.

8. The method of claim 7, wherein said rule comprises a Boolean expression that defines whether a specific user preference is to be set, said Boolean expression comprising one or more combinations of threshold levels of attributes, a threshold comprising a predetermined level of an input from a sensor involved in a specific attribute.

9. The method of claim 8, wherein said attributes comprise any of:

a physical activity, as detected by data from a motion or accelerometer sensor;

a physical location, as detected by data from a location sensor;

environmental noise, as detected by data from a noise sensor;

environmental luminosity, as detected by data from a luminosity sensor;

weather conditions, as implied from data from any source;

date, as detected by calendar data from any source; and

time, as detected by clock data from any source.

10. The method of claim 7, wherein said rule is one of defined and refined, as based upon access to information from a shared computing infrastructure.

11. The method of claim 10, wherein preferences at a specific location are derived by the shared computing infrastructure from users'"'"' behaviors in that specific location, thereby the shared computing infrastructure detects group behaviors to create preferences that can be presented to users at that specific location, including first-time visitors.

12. The method of claim 10, wherein a user can selectively rank rules based on often performed physical activities and upon user'"'"'s own preferences.

13. The method of claim 12, wherein the user ranking is provided back to said shared computing infrastructure.

14. The method of claim 10, wherein a user can vote on preferences and such vote is returned to the shared computing infrastructure.

15. The method of claim 1, as tangibly embodied as a set of computer-readable instructions tangibly embodied on a non-transitory, signal-bearing storage medium.

16. A mobile device, comprising:

a sensor; and

a processor for making a control setting on said mobile device for delivering a content during a period a specific physical activity is detected, as based on outputs from said sensor.

17. The device of claim 16, wherein said processor receives said outputs from said sensor and determines whether a user is currently engaged in said specific activity.

18. The device of claim 16, further comprising an interface with a shared computing infrastructure, wherein a processor in said shared computing infrastructure determines said control setting for said mobile device and provides said control setting to said mobile device.

19. The device of claim 16, wherein said sensor comprises one of:

an accelerometer;

a motion sensor;

a location sensor;

a GPS (Global Position System) sensor;

a noise sensor;

a luminosity sensor;

a source for calendar data; and

a source for clock data.

20. A method, as executed by one or more computers, in a shared computing infrastructure, said method comprising:

receiving information from a user mobile device, including information related to a sensor on said user device; and

determining a control setting for said mobile device for delivering a content during a period a specific activity is detected, as based on outputs from said sensor.