APPARATUS AND PROCESS FOR CONDUCTING SOCIAL MEDIA ANALYTICS
First Claim
1. A method for performing social media analytics for a movie, the method comprising:
- associating at least one user with the movie;
collecting, for the at least one associated user, at least one of user location data, user interest data, user-cited website data, and user television viewing habits data from a social networking or microblogging service;
processing the collected at least one user location data, user interest data, user-cited website data, and user television viewing habits data to generate movie campaign data, the movie campaign data including at least one of movie marketing data, movie advertising data, and movie distribution data; and
providing for display the at least one movie marketing data, movie advertising data, and movie distribution data in a user interface.
1 Assignment
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Accused Products
Abstract
A system, apparatus and method for performing social media analytics for a movie are provided. The present disclosure provides for a social media analytics platform that builds a rich landscape of interests of movie audiences by mining data from social networking or microblogging services, such as Twitter™. The present disclosure provides for associating at least one user with a movie; collecting, for the at least one associated user, at least one of user location data, user interest data, user-cited website data, and user television viewing habits data from a social networking or microblogging service; processing the collected data to generate movie campaign data, the movie campaign data including at least one of movie marketing data, movie advertising data, and movie distribution data; and providing the at least one movie marketing data, movie advertising data, and movie distribution data for display in a user interface.
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Citations
27 Claims
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1. A method for performing social media analytics for a movie, the method comprising:
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associating at least one user with the movie; collecting, for the at least one associated user, at least one of user location data, user interest data, user-cited website data, and user television viewing habits data from a social networking or microblogging service; processing the collected at least one user location data, user interest data, user-cited website data, and user television viewing habits data to generate movie campaign data, the movie campaign data including at least one of movie marketing data, movie advertising data, and movie distribution data; and providing for display the at least one movie marketing data, movie advertising data, and movie distribution data in a user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus for performing social media analytics for a movie, the apparatus comprising:
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a social media analytics module that associates at least one user with the movie, collects, for the at least one associated user, at least one of user location data, user interest data, user-cited website data, and user television viewing habits data from a social networking or microblogging service, and processes the collected at least one user location data, user interest data, user-cited website data, and user television viewing habits data to generate movie campaign data, the movie campaign data including at least one of movie marketing data, movie advertising data, and movie distribution data; and a data visualizer that provides the at least one movie marketing data, movie advertising data, and movie distribution data for display in a user interface. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. An apparatus for performing social media analytics for a movie, the apparatus comprising:
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means for associating at least one user with the movie; means for collecting, for the at least one associated user, at least one of user location data, user interest data, user-cited website data, and user television viewing habits data from a social networking or microblogging service; means for processing the collected at least one user location data, user interest data, user-cited website data, and user television viewing habits data to generate movie campaign data, the movie campaign data including at least one of movie marketing data, movie advertising data, and movie distribution data; and means for providing for display the at least one movie marketing data, movie advertising data, and movie distribution data in a user interface.
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Specification