METHODS AND APPARATUS FOR ASSOCIATING MEDIA DEVICES WITH A DEMOGRAPHIC COMPOSITION OF A GEOGRAPHIC AREA
First Claim
1. A method comprising:
- obtaining a plurality of Internet Protocol addresses assigned to a media device associated with a panel member;
identifying a geographic area corresponding to a home location, the home location corresponding to an Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and
associating the demographic profile with the media device.
10 Assignments
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Accused Products
Abstract
Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.
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Citations
20 Claims
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1. A method comprising:
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obtaining a plurality of Internet Protocol addresses assigned to a media device associated with a panel member; identifying a geographic area corresponding to a home location, the home location corresponding to an Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and associating the demographic profile with the media device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
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a receiver to obtain a plurality of Internet Protocol addresses assigned to a media device associated with a panel member; and an address resolver to; identify a geographic area corresponding to a home location, the home location corresponding to an Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and associate the demographic profile with the media device. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A tangible machine accessible medium having instructions stored thereon that, when executed, cause a machine to:
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obtain a plurality of Internet Protocol addresses assigned to a media device associated with a panel member; identify a geographic area corresponding to a home location, the home location corresponding to a most used Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and associate the demographic profile with the media device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification