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METHODS AND APPARATUS FOR ASSOCIATING MEDIA DEVICES WITH A DEMOGRAPHIC COMPOSITION OF A GEOGRAPHIC AREA

  • US 20140358640A1
  • Filed: 08/18/2014
  • Published: 12/04/2014
  • Est. Priority Date: 12/16/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • obtaining a plurality of Internet Protocol addresses assigned to a media device associated with a panel member;

    identifying a geographic area corresponding to a home location, the home location corresponding to an Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and

    associating the demographic profile with the media device.

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