CROSS-CHANNEL PERSONALIZED PROMOTION PLATFORM

• US 20140358666A1
• Filed: 05/30/2014
• Published: 12/04/2014
• Est. Priority Date: 05/31/2013
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: DEMPSKI, Kelly L., BAGHAIE, Marjan
• Granted Patent: US 10,318,993 B2
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A platform for providing real-time promotions determines a customer interested in a product or service. The platform identifies customer information associated with the customer, as well as a set of products of interest to the customer. The platform identifies a supplier or advertiser associated with each of the products and receives promotion bids from one or more of the suppliers or advertisers. The platform generates a score for each of the received promotion bids, selects at least one of the promotion bids for transmission to the mobile device, and transmits the selected at least one promotion bids to the mobile device. The platform tracks customer behavior associated with the at least one promotion bids and provides the tracked behavior information back to the suppliers or advertisers.

Claims

1. A system for real-time product promotions across multiple channels, comprising:

an indoor positioning system comprising multiple beacon systems positioned at various locations within a facility that offers products for sale;

a processor in communication with the indoor positioning system; and

a memory comprising instructions that, when executed, cause a computer processor to;

identify a mobile device associated with a customer located within a facility offering products for sale, wherein the facility comprises multiple sections;

identify in which of the multiple sections the mobile device associated with the customer is located based on a distance between the mobile device associated with the customer and the beacon systems;

identify one or more products offered for sale within the identified section;

retrieve information from the mobile device including attributes of the customer;

identify a supplier or advertiser associated with each of the identified one or more products;

transmit the identification of the one or more products and the retrieved customer attributes to one or more remote computer systems representing the suppliers or advertisers;

receiving promotion bids from one or more remote computer systems representing the suppliers or advertisers;

selecting at least one of the promotion bids for transmission to the mobile device associated with the customer; and

transmit the selected at least one promotion bids to the mobile device associated with the customer.

2. The system of claim 1, wherein the instructions further cause the processor to generate a score for each of the received promotion bids, wherein the at least one promotion bids is selected based on the generated score for each of the promotion bids.

3. The system of claim 1, wherein the instructions further cause the processor to:

track customer behavior after transmitting the selected at least one promotion bids to the customer; and

provide feedback to the suppliers or advertisers based on the tracked behavior.

4. The system of claim 1, wherein the instructions further cause the processor to:

track customer behavior prior to receiving promotion bids from one or more of the suppliers or advertisers; and

transmit the tracked customer behavior to the one or more suppliers or advertisers.

5. The system of claim 1, wherein the instructions further cause the processor to:

determine when the customer moves to a new section within the facility;

identify one or more products offered for sale within the new section;

identify a supplier or advertiser associated with each of the identified one or more products offered for sale within the new section;

receiving new promotion bids from one or more of the suppliers or advertisers;

selecting at least one of the new promotion bids for transmission to the customer; and

transmit the selected at least one new promotion bids to a mobile device associated with the customer.

7. The product of claim 1, wherein identifying the customer comprises determining a location of a mobile device used by the customer within a retail store.

8. The product of claim 7, wherein identifying the set of products or services of interest to the customer comprises identifying a set of products proximate to the location of the mobile device within the retail store.

9. The product of claim 7, wherein the customer interest in a product or service is determined based on the location of the mobile device used by the customer.

10. The product of claim 9, wherein the location of the mobile device is identified based on the proximity of the mobile device to one or more wireless beacon systems positioned within the facility.

6. A product comprising:

a memory;

instructions stored in the memory that, when executed, cause a computer processor to;

identify a mobile device associated with a customer interested in a product or service;

identify a set of products or services of interest to the customer;

identify a supplier or advertiser associated with each of the products or services in the set of products or services;

transmit an identification of the one or more set of products or services to one or more remote computer systems representing the suppliers or advertisers;

receive promotion bids from one or more remote computer systems representing the suppliers or advertisers;

generate a score for each of the received promotion bids;

select at least one of the promotion bids for transmission to the mobile device associated with the customer;

transmit the selected at least one promotion bids to the mobile device associated with the customer;

track customer behavior associated with the at least one promotion bids; and

provide feedback to the remote computer systems representing the suppliers or advertisers based on the tracked behavior.

11. A method for real-time product promotions across multiple channels, comprising:

identifying a customer located within a facility offering products for sale;

identifying one or more products within the facility that are within a predetermined distance of the customer;

identifying a supplier or advertiser associated with each of the identified one or more products;

transmitting an identification of the one or more products to one or more remote computer systems representing the suppliers or advertisers;

receiving promotion bids from one or more of the remote computer systems representing suppliers or advertisers;

selecting at least one of the promotion bids for transmission to the customer; and

transmitting the selected at least one promotion bids to a mobile device associated with the customer.

12. The method of claim 11, further comprising generating a score for each of the received promotion bids, wherein the at least one promotion bids is selected based on the generated score for each of the promotion bids.

13. The method of claim 11, further comprising:

tracking customer behavior after transmitting the selected at least one promotion bids to the customer; and

providing feedback to the suppliers or advertisers based on the tracked behavior.

14. The method of claim 11, further comprising:

tracking customer behavior prior to receiving promotion bids from one or more of the suppliers or advertisers; and

transmitting the tracked customer behavior to the one or more suppliers or advertisers.

15. The method of claim 11, further comprising:

identifying a location of a mobile device associated with the customer based on the proximity of the mobile device to one or more wireless beacon systems positioned within the facility.