METHOD FOR SELECTING AND RECEIVING PRIMARY AND SUPPLEMENTAL ADVERTISER INFORMATION USING A WEARABLE-COMPUTING DEVICE

• US 20140358669A1
• Filed: 06/03/2014
• Published: 12/04/2014
• Est. Priority Date: 06/03/2013
• Status: Active Application

• Current Assignee: Pacific Wave Technology Inc.
• Original Assignee: Cloudwear, Inc
• Inventors: Brown, Wendell, Tann, Evan Gregory
• Application Number:
  US14/294,615
• Publication Number:
  US 20140358669A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method for detecting an advertisement includes sensing a first information associated with the advertisement by a first wearable-computing device, and identifying the advertisement from one of a multitude of stored advertisements. The method further includes requesting, in response to a user input, a second information associated with the identified advertisement.

Claims

1. A method for detecting an advertisement, the method comprising:

sensing a first information associated with the advertisement by a first wearable-computing device;

identifying the advertisement from one of a plurality of stored advertisements; and

requesting, in response to a user input, a second information associated with the identified advertisement.

2. The method of claim 1 further comprising:

transmitting the requested second information to the first wearable-computing device.

3. The method of claim 1 further comprising:

transmitting the requested second information to a personal computing device.

4. The method of claim 3, wherein the personal computing device is tethered to the first wearable-computing device by wire or wirelessly.

5. The method of claim 1, wherein the personal computing device comprises at least one of a smart phone, a portable computing device, a laptop, a mini, a tablet, or a pad.

6. The method of claim 1, wherein the first wearable-computing device includes a processor and a sensor adapted to sense the first information.

7. The method of claim 1, wherein the first wearable-computing device includes a sensor adapted to be on continuously when the user is wearing the first wearable-computing device.

8. The method of claim 1 further comprising:

detecting a code included in the first information; and

identifying the advertisement using the code.

9. The method of claim 1, wherein the first information includes a visual information associated with the advertisement within a line-of-sight of the user when the user is viewing the advertisement.

10. The method of claim 9, wherein the visual information is associated with an image from a camera having a field of view aligned with a line of sight of the user when the user is viewing the advertisement through the first wearable-computing device.

11. The method of claim 1, wherein the first information includes an audio information associated with the advertisement.

12. The method of claim 11, wherein the audio information is associated with a sound record sensed by a microphone included in the first wearable-computing device.

13. The method of claim 1, wherein the first information comprises at least one of an orientation angle, a location, a velocity, or an acceleration associated with the first wearable-computing device.

14. The method of claim 1 further comprising:

compressing, using the first wearable-computing device, the first information.

15. The method of claim 1 further comprising:

correlating a location of the first wearable-computing device with a location of one of the plurality of previously stored advertisements, wherein the location of the first wearable-computing device is included in the first information; and

predicting a probable advertisement the first wearable-computing device is likely sensing, wherein a first portion of the advertisement is blocked from being sensed by the first wearable-computing device.

16. The method of claim 15 further comprising:

including the predicted probable advertisement in the second information; and

re-creating a virtual advertisement of the predicted probable advertisement on the first wearable-computing device.

17. The method of claim 15 further comprising:

including the predicted probable advertisement in the second information; and

re-creating a virtual advertisement of the predicted probable advertisement on a personal computing device.

18. The method of claim 15, wherein correlating further includes correlating a second portion of the advertisement different from the first portion of the advertisement, wherein the second portion of the advertisement is sensed by the first wearable-computing device.

19. The method of claim 15, wherein correlating further includes correlating an orientation angle associated with the first wearable-computing device, wherein the orientation angle is included in the first information.

20. The method of claim 15, wherein correlating further includes correlating a third information sensed from a second wearable-computing device different than the first wearable-computing device, wherein the third information was previously sensed by the second wearable-computing device at the location of the first wearable-computing device.

21. The method of claim 1, wherein identifying comprises:

comparing the first information against characteristics associated with the plurality of previously stored advertisements; and

matching the first information to at least one characteristic associated with one of the plurality of previously stored advertisements.

22. The method of claim 1, wherein the second information is not included in the first information.

23. The method of claim 1, wherein the second information is responsive to the location of the first wearable-computing device.

24. The method of claim 1, wherein the second information includes an action to be performed associated with the identified advertisement.

25. The method of claim 24, wherein the action to be performed includes purchasing a product associated with the identified advertisement.

26. The method of claim 24, wherein the action to be performed includes purchasing a service associated with the identified advertisement.

27. The method of claim 24, wherein the action to be performed comprises at least one of a request for additional information about a product, an instruction to store the second information, an instruction to transmit the second information, a request to purchase the product, a request to note an interest in the product, a request to put the user on a wish-list for the product, a request for pricing of the product, a request for other transactional information about the product other than pricing of the product, a request to check inventory availability about the product, a request to check competitive sources for the product, or a request to check alternative sources for the product associated with the identified advertisement.

28. The method of claim 24, wherein the action to be performed comprises at least one of a request for additional information about a service, a request to purchase the service, a request to note an interest in the service, a request to put the user on a wish-list for the service, a request for pricing of the service, a request for other transactional information about the service other than pricing of the service, a request to check inventory availability for the service, a request to check competitive sources for the service, or a request to check alternative sources for the service associated with the identified advertisement.

29. The method of claim 1 further comprising:

accepting the user input from the personal computing device.

30. The method of claim 1 further comprising:

accepting the user input from the first wearable-computing device.

31. The method of claim 30, wherein the user input comprises at least one of pointing the first wearable-computing device at the advertisement, a voice command, a head motion, a hand motion, a limb motion, a touch input, a button press, or a switch press.

32. The method of claim 1, wherein the user input includes a first portion of the user input being from the personal computing device and a second portion of the user input being from the first wearable-computing device.

33. The method of claim 32, wherein the second portion of the user input comprises at least one of pointing the first wearable-computing device at the advertisement, a voice command, a head motion, a hand motion, a limb motion, a touch input, a button press, or a switch press.

34. The method of claim 1 further comprising:

starting an action automatically without the user input after identifying the advertisement.

35. The method of claim 34, wherein the action includes playing an information stream associated with the advertisement.

36. The method of claim 1 further comprising:

sending a third information to a computing device different from the first wearable-computing device, wherein the third information comprises at least one of an analytics data, a product, a manufacturer, a retailer, a location of the advertisement, a duration of time the advertisement was viewed, or a time of day the advertisement was viewed.

37. The method of claim 36, wherein the computing device is different from the first wearable-computing device is associated with at least one of an advertisement advertiser, a manufacturer, a retailer, or an interested third party.

38. The method of claim 1, wherein the first wearable-computing device includes a form factor comprising at least one of an eyeglass, an ear-piece, a wristband, a wrist-device, a medallion, a device worn around the neck, an arm band, an arm-device, a device worn on the head, a piece of clothing, or a piece of outer clothing.