SYSTEM FOR COMMUNICATING PRIMARY AND SUPPLEMENTAL ADVERTISER INFORMATION USING A SERVER

• US 20140358684A1
• Filed: 06/03/2014
• Published: 12/04/2014
• Est. Priority Date: 06/03/2013
• Status: Active Application

• Current Assignee: Pacific Wave Technology Inc.
• Original Assignee: Cloudwear, Inc
• Inventors: Tann, Evan Gregory, Brown, Wendell
• Application Number:
  US14/294,960
• Publication Number:
  US 20140358684A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A system for communicating with a server is configured to receive, by the server, a first information associated with an advertisement, and identify, using the server, the advertisement from one of a multitude of stored advertisements. The system is further configured to supply, in response to a request, a second information associated with the identified advertisement.

Claims

1. A system for communicating with a server configured to:

receive, by the server, a first information associated with an advertisement;

identify, using the server, the advertisement from one of a plurality of stored advertisements; and

supply, in response to a request, a second information associated with the identified advertisement.

2. The system of claim 1, wherein the server receives the first information from a first wearable-computing device.

3. The system of claim 1, wherein the server supplies the second information in response to the request made by a first wearable-computing device.

4. The system of claim 1, wherein the request is associated with a user input.

5. The system of claim 1 further configured to:

transmit, from the server, the requested second information to a first wearable-computing device.

6. The system of claim 1 further configured to:

transmit, from the server, the requested second information to a personal computing device.

7. The system of claim 1 further configured to:

detect, using the server, a code included in the first information; and

identify, using the server, the advertisement using the code.

8. The system of claim 1, wherein the first information includes a visual information associated with the advertisement.

9. The system of claim 1, wherein the first information includes an audio information associated with the advertisement.

10. The system of claim 1, wherein the first information comprises at least one of an orientation angle, a location, a velocity, or an acceleration associated with a first wearable-computing device.

11. The system of claim 1 further configured to:

correlate, using the server, a location of a first wearable-computing device with a location of one of the plurality of previously stored advertisements, wherein the location of the first wearable-computing device is included in the first information;

predict, using the server, a probable advertisement a first wearable-computing device is likely sensing, wherein a first portion of the advertisement is blocked from being sensed by the first wearable-computing device.

12. The system of claim 11 further configured to:

include, using the server, the predicted probable advertisement in the second information; and

re-create, using the server, a virtual advertisement of the predicted probable advertisement on the first wearable-computing device.

13. The system of claim 11 further configured to:

include, using the server, the predicted probable advertisement in the second information; and

re-create, using the server, a virtual advertisement of the predicted probable advertisement on a personal computing device.

14. The system of claim 11, wherein to correlate further configures the system to correlate, using the server, a second portion of the advertisement different from the first portion of the advertisement, wherein the second portion of the advertisement is sensed by the first wearable-computing device.

15. The system of claim 11, wherein to correlate further configures the system to correlate an orientation angle associated with the first wearable-computing device, wherein the orientation angle is included in the first information.

16. The system of claim 11, wherein to correlate further configures the system to correlate a third information sensed from a second wearable-computing device different than the first wearable-computing device, wherein the third information was previously sensed by the second wearable-computing device at the location of the first wearable-computing device.

17. The system of claim 1, wherein to identify further configures the system to:

compare, using the server, the first information against characteristics associated with the plurality of previously stored advertisements; and

match, using the server, the first information to at least one characteristic associated with one of the plurality of previously stored advertisements.

18. The system of claim 1, wherein the second information is not included in the first information.

19. The system of claim 1, wherein the second information is responsive to the location of a first wearable-computing device.

20. The system of claim 1, wherein the second information includes an action to be performed associated with the identified advertisement.

21. The system of claim 20, wherein the action to be performed includes purchasing a product associated with the identified advertisement.

22. The system of claim 20, wherein the action to be performed includes purchasing a service associated with the identified advertisement.

23. The system of claim 20, wherein the action to be performed comprises at least one of a request for additional information about a product, an instruction to store the second information, an instruction to transmit the second information, a request to purchase the product, a request to note an interest in the product, a request to put the user on a wish-list for the product, a request for pricing of the product, a request for other transactional information about the product other than pricing of the product, a request to check inventory availability about the product, a request to check competitive sources for the product, or a request to check alternative sources for the product associated with the identified advertisement.

24. The system of claim 20, wherein the action to be performed comprises at least one of a request for additional information about a service, a request to purchase the service, a request to note an interest in the service, a request to put the user on a wish-list for the service, a request for pricing of the service, a request for other transactional information about the service other than pricing of the service, a request to check inventory availability for the service, a request to check competitive sources for the service, or a request to check alternative sources for the service associated with the identified advertisement.

25. The system of claim 1 further configured to:

accept, using the server, the request from a personal computing device.

26. The system of claim 1 further configured to:

accept, using the server, the request from a first wearable-computing device.

27. The system of claim 1, wherein the request includes a first portion of the request being from a personal computing device and a second portion of the request being from a first wearable-computing device.

28. The system of claim 1 further configured to:

start, using the server, an action automatically without the request after identifying the advertisement.

29. The system of claim 28, wherein the action includes transmitting from the server an information stream associated with the advertisement.

30. The system of claim 1 further configured to:

send a third information comprising at least one of an analytics data, a product, a manufacturer, a retailer, a location of the advertisement, a duration of time the advertisement was viewed, or a time of day the advertisement was viewed.

31. The system of claim 30, wherein the third information is sent to a computing device associated with at least one of an advertisement advertiser, a manufacturer, a retailer, or an interested third party.