SYSTEMS AND METHODS FOR AUTO-ADJUST POSITIONING OF PREFERRED CONTENT FOR INCREASED CLICK AND CONVERSION RATES

• US 20140359479A1
• Filed: 05/28/2013
• Published: 12/04/2014
• Est. Priority Date: 05/28/2013
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kamdar, Gaurav
• Granted Patent: US 9,298,357 B2
• Time in Patent Office: Days
• US Class Current: 715/752
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.

Claims

1. A method for dynamically auto-adjusting the position of notifications comprising:

using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of at least a user with a mobile device;

using one or more computers, receiving one or more notifications of one or more recent alert events for the mobile device, wherein the alert events comprise any change in status of an application operating on the mobile device or of an account associated with the mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source;

using one or more computers, determining one or more user-accessible locations on a graphical display of the mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on user interaction data with the mobile device;

using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the mobile device; and

using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device.

2. The method of claim 1, wherein the user-accessible locations are based on at least an orientation of the mobile device with respect to the user.

3. The method of claim 1, wherein the user-accessible locations are based on at least a specified location on the graphical display of the mobile device indicated by the user.

4. The method of claim 1, wherein the frequent click locations are based on locations on the graphical display of the mobile device where the user frequently interacts with the mobile device.

5. The method of claim 1, wherein the second set of information comprises one or more advertisements corresponding to at least the interests and preferences based on user interaction data with the mobile device.

6. The method of claim 1, wherein facilitating display of the second set of information further comprises displaying, on the graphical display of the mobile device, a semi-transparent scrollable list of the subset of notifications arranged in descending order based on the first set of information.

7. The method of claim 1, wherein facilitating display of the second set of information further comprises aggregating a plurality of icons that are each visually representative of the subset of the notifications.

8. The method of claim 1, further comprising:

using one or more computers, providing an option for the user to manually remove one or more notifications from the subset of notifications in the second set of information.

9. The method of claim 1, further comprising:

using one or more computers, providing an option for the user to manually add one or more notifications to the subset of notifications in the second set of information.

10. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of at least a user with a mobile device;

receiving one or more notifications of one or more recent alert events for the mobile device, wherein the alert events comprise any change in status of an application operating on the mobile device or of an account associated with the mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source;

determining one or more user-accessible locations of a graphical display on the mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on user interaction data with the mobile device;

based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the mobile device; and

facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device.

11. The system of claim 10, wherein the user-accessible locations are based on at least an orientation of the mobile device with respect to the user.

12. The system of claim 10, wherein the user-accessible locations are based on at least a specified location on the graphical display of the mobile device indicated by the user.

13. The system of claim 10, wherein the frequent click locations are based on locations on the graphical display of the mobile device where the user frequently interacts with the mobile device.

14. The system of claim 10, wherein the second set of information comprises one or more advertisements corresponding to at least the interests and preferences based on user interaction data with the mobile device.

15. The system of claim 14, wherein facilitating display of the second set of information further comprises displaying, on the graphical display of the mobile device, a semi-transparent scrollable list of the subset of notifications arranged in descending order based on the first set of information.

16. The system of claim 10, wherein facilitating display of the second set of information further comprises aggregating a plurality of icons that are each visually representative of the subset of the notifications.

17. The system of claim 10, wherein the server computers are further configured for:

providing an option for the user to manually remove one or more notifications from the subset of notifications in the second set of information.

18. The system of claim 10, wherein the server computers are further configured for:

providing an option for the user to manually add one or more notifications to the subset of notifications in the second set of information.

19. The system of claim 10, wherein facilitating display of the second set of information further comprises text that scrolls across the graphical display of the mobile device.

20. A non-transitory computer readable storage medium having stored thereon instructions for causing a computer to execute a method, the method comprising:

using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data with a mobile device, wherein the frequent click locations are based on locations on a graphical display of the mobile device where a user frequently interacts with the mobile device;

using one or more computers, receiving one or more notifications of one or more recent alert events for the mobile device, wherein the alert events comprise any change in status of an application operating on the mobile device or of an account associated with the mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source;

using one or more computers, determining one or more user-accessible locations on the graphical display of the mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on user interaction data with the mobile device;

using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the mobile device; and

using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device, wherein facilitating display of the second set of information further comprises displaying, on the graphical display of the mobile device, a semi-transparent scrollable list of the subset of notifications arranged in descending order based on the first set of information.