CLIENT CACHING IDENTIFICATION TRACKING

• US 20140372225A1
• Filed: 06/14/2013
• Published: 12/18/2014
• Est. Priority Date: 06/14/2013
• Status: Active Grant

• Current Assignee: Blue Kai, Inc. (Oracle Corporation)
• Original Assignee: Blue Kai, Inc. (Oracle Corporation)
• Inventors: Tawakol, Omar, Wiener, David Abraham, Fang, Fang, Walsh, Jason Leon, Daoud, Raja Bishara, Frantz, Jeffrey Charles
• Granted Patent: US 10,482,506 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06F 7/00 Methods or arrangements for processing data by operating upon the order or content of the data handled logic circuits H03K19/00
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Embodiments are directed towards employing multiple profiles to track identification of users across multiple domains. Multiple application-domain profiles and multiple web-domain profiles may each include a statistical identifier. A profile enrichment store may be generated from the application-domain profiles and web-domain profiles, where each entry in the profile enrichment store may be based on statistical identifiers. The profile enrichment store may be utilized to determine categories associated with a statistical identifier for a request from a client device. A targeted advertisement may be determined based on the determined category and may be provided to the client device. A client caching identifier may be used in a mobile web domain, in combination with the statistical identifier, to track mobile web users. If a request is associated with a profile that includes an affirmative opt-out flag, categories in the profile enrichment store for a corresponding statistical identifier may be cleaned up.

Claims

1. A method for tracking user profiles over a network, wherein at least one network device enables actions to be performed, comprising:

receiving a content request from a client device;

determining, by the at least one network device, a statistical identifier associated with the client device,

if the content request fails to include a previously provided client caching identifier, generating a new client caching identifier for the client device, wherein the client device caches the new generated client caching identifier;

generating a profile identifier using the client caching identifier and the statistical identifier, wherein the profile identifier is associated with no fewer than a predetermined number of client devices, the predetermined number of client devices based at least in part on a predetermined constraint set by an advertising industry standard or a regulatory standard;

storing a profile for the client device based on the generated profile identifier; and

enabling, by the at least one network device, a targeted advertisement to be provided to the client device based at least on the stored profile.

2. The method of claim 1, wherein the statistical identifier is determined based on at least one parameter of the client device.

3. The method of claim 1, further comprising, if the content request is associated with an application domain, modifying an application profile store to include the profile, wherein each profile in the application profile store includes an associated statistical identifier.

4. The method of claim 1, further comprising, if the content request is associated with a web domain, modifying a web profile store to include the profile, wherein each profile in the web domain store includes a unique identifier based on an associated statistical identifier and an associated client caching identifier.

5. The method of claim 1, further comprising,

employing the determined statistical identifier with a profile enrichment store to determine a category for the content request, wherein the profile enrichment store is generated based on at least an associated statistical identifier for each of a plurality of profiles and at least one category associated with at least one of the plurality of profiles;

and

providing to the client device, the targeted advertisement that is based at least on the category.

6. The method of claim 1, further comprising,

providing to the client device, the targeted advertisement that is based on categories associated with the determined statistical identifier in a profile enrichment store, wherein the profile enrichment store is generated from a plurality of application domain profiles and a plurality of web domain profiles that each include at least an associated statistical identifier.

7. The method of claim 1, further comprising:

if the content request is from an application domain, employing an application profile store to determine a category for the targeted advertisement;

if the content request is from a web domain, employing a web profile store to determine the category for the targeted advertisement; and

providing the targeted advertisement to the client device.

8. The method of claim 1, further comprising, if the profile includes an affirmative opt-out status indication, removing at least one category associated with the determined statistical identifier in a profile enrichment store.

9. A processor readable non-transitory storage media that includes instructions for tracking user profiles over a network, wherein the execution of the instructions by a processor enables actions, comprising:

receiving a content request from a client device;

determining a statistical identifier associated with the client device;

if the content request fails to include a previously provided client caching identifier, generating a new client caching identifier for the client device, wherein the client device caches the new generated client caching identifier;

generating a profile identifier using the client caching identifier and the statistical identifier, wherein the profile identifier is associated with no fewer than a predetermined number of client devices, the predetermined number of client devices based at least in part on a predetermined constraint set by an advertising industry standard or a regulatory standard;

storing a profile for the client device based on the generated profile identifier; and

enabling a targeted advertisement to be provided to the client device based at least on the stored profile.

10. The media of claim 9, wherein the statistical identifier is determined based on at least one parameter of the client device.

11. The media of claim 9, further comprising, if the content request is associated with an application domain, modifying an application profile store to include the profile, wherein each profile in the application profile store includes an associated statistical identifier.

12. The media of claim 9, further comprising, if the content request is associated with a web domain, modifying a web profile store to include the profile, wherein each profile in the web domain store includes a unique identifier based on an associated statistical identifier and an associated client caching identifier.

13. The media of claim 9, further comprising,

employing the determined statistical identifier with a profile enrichment store to determine a category for the content request, wherein the profile enrichment store is generated based on at least an associated statistical identifier for each of a plurality of profiles and at least one category associated with at least one of the plurality of profiles;

and

providing to the client device, the targeted advertisement that is based at least on the category.

14. The media of claim 9, further comprising,

providing to the client device, the targeted advertisement that is based on categories associated with the determined statistical identifier in a profile enrichment store, wherein the profile enrichment store is generated from a plurality of application domain profiles and a plurality of web domain profiles that each include at least an associated statistical identifier.

15. The media of claim 9, further comprising, if the profile includes an affirmative opt-out status indication, removing at least one category associated with the determined statistical identifier in a profile enrichment store.

16. A system for tracking user profiles over a network, comprising:

a plurality of client devices enabled to provide requests for content to network devices; and

at least one network device, including;

a memory for storing data and instructions; and

a processor that executes the instructions to enable actions, including;

receiving a content request from a client device of the plurality of client devices;

determining a statistical identifier associated with the client device;

if the content request fails to include a previously provided client caching identifier, generating a new client caching identifier for the client device, wherein the client device caches the new generated client caching identifier;

generating a profile identifier using the client caching identifier and the statistical identifier, wherein the profile identifier is associated with no fewer than a predetermined number of client devices, the predetermined number of client devices based at least in part on a predetermined constraint set by an advertising industry standard or a regulatory standard;

storing a profile for the client device based on the generated profiler identifier; and

enabling a targeted advertisement to be provided to the client device based at least on the stored profile.

17. The system of claim 16, wherein the statistical identifier is determined based on at least one parameter of the client device.

18. The system of claim 16, further comprising, if the content request is associated with an application domain, modifying an application profile store to include the profile, wherein each profile in the application profile store includes an associated statistical identifier.

19. The system of claim 16, further comprising, if the content request is associated with a web domain, modifying a web profile store to include the profile, wherein each profile in the web domain store includes a unique identifier based on an associated statistical identifier and an associated client caching identifier.

20. The system of claim 16, further comprising,

employing the determined statistical identifier with a profile enrichment store to determine a category for the content request, wherein the profile enrichment store is generated based on at least an associated statistical identifier for each of a plurality of profiles and at least one category associated with at least one of the plurality of profiles;

and

providing to the client device, the targeted advertisement that is based at least on the category.

21. The system of claim 16, further comprising,

providing to the client device, the targeted advertisement that is based on categories associated with the determined statistical identifier in a profile enrichment store, wherein the profile enrichment store is generated from a plurality of application domain profiles and a plurality of web domain profiles that each include at least an associated statistical identifier.

22. The system of claim 16, further comprising:

if the content request is from an application domain, employing an application profile store to determine a category for the targeted advertisement;

if the content request is from a web domain, employing a web profile store to determine the category for the targeted advertisement; and

providing the targeted advertisement to the client device.

23. The system of claim 16, further comprising, if the profile includes an affirmative opt-out status indication, removing at least one category associated with the determined statistical identifier in a profile enrichment store.

24. A network device for tracking user profiles over a network, comprising:

a memory for storing data and instructions; and

a processor that executes the instructions to enable actions, including;

receiving a content request from a client device;

determining a statistical identifier associated with the client device;

if the content request fails to include a previously provided client caching identifier, generating a new client caching identifier for the client device, wherein the client device caches the new generated client caching identifier;

generating a profile identifier using the client caching identifier and the statistical identifier, wherein the profile identifier is associated with no fewer than a predetermined number of client devices, the predetermined number of client devices based at least in part on a predetermined constraint set by an advertising industry standard or a regulatory standard;

storing a profile for the client device based on the generated profile identifier; and

enabling a targeted advertisement to be provided to the client device based at least on the stored profile.

25. The network device of claim 24, wherein the statistical identifier is determined based on at least one parameter of the client device.

26. The network device of claim 24, further comprising, if the content request is associated with an application domain, modifying an application profile store to include the profile, wherein each profile in the application profile store includes an associated statistical identifier.

27. The network device of claim 24, further comprising, if the content request is associated with a web domain, modifying a web profile store to include the profile, wherein each profile in the web domain store includes a unique identifier based on an associated statistical identifier and an associated client caching identifier.

28. The network device of claim 24, further comprising,

employing the determined statistical identifier with a profile enrichment store to determine a category for the content request, wherein the profile enrichment store is generated based on at least an associated statistical identifier for each of a plurality of profiles and at least one category associated with at least one of the plurality of profiles;

and

providing to the client device, the targeted advertisement that is based at least on the category.

29. The network device of claim 24, further comprising,

providing to the client device, the targeted advertisement that is based on categories associated with the determined statistical identifier in a profile enrichment store, wherein the profile enrichment store is generated from a plurality of application domain profiles and a plurality of web domain profiles that each include at least an associated statistical identifier.

30. The network device of claim 24, further comprising, if the profile includes an affirmative opt-out status indication, removing at least one category associated with the determined statistical identifier in a profile enrichment store.