REAL-TIME TOPIC-RELEVANT TARGETED ADVERTISING LINKED TO MEDIA EXPERIENCES
First Claim
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1. A computer implemented method comprising:
- receiving a real-time keyword associated with media content, wherein the real-time keyword includes one or more of closed captioned information, subtitle information and dubbing information;
identifying a user that encounters the media content based on one or more of login information, device information, web service selection information, and the media content;
identifying modifier data associated with the user, wherein the modifier data includes one or more of social network information, location information, time information, contact information, and preference information;
transmitting the real-time keyword and the modifier data to an advertising service; and
receiving an advertisement from the advertising service.
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Abstract
Methods and systems may involve receiving a real-time keyword associated with media content, and identifying modifier data associated with a user that encounters the media content. In addition, the real-time keyword and the modifier data may be transmitted to an advertising service, which may select a topic-relevant and user-specific advertisement based on the real-time keyword and the modifier data.
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Citations
28 Claims
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1. A computer implemented method comprising:
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receiving a real-time keyword associated with media content, wherein the real-time keyword includes one or more of closed captioned information, subtitle information and dubbing information; identifying a user that encounters the media content based on one or more of login information, device information, web service selection information, and the media content; identifying modifier data associated with the user, wherein the modifier data includes one or more of social network information, location information, time information, contact information, and preference information; transmitting the real-time keyword and the modifier data to an advertising service; and receiving an advertisement from the advertising service. - View Dependent Claims (2, 3)
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- 4. The method of claim I, wherein the media content includes live programming.
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6. At least one computer accessible storage medium comprising a set of instructions which, if executed by a processor, cause a computer to:
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receive a real-time keyword associated with media content; identify modifier data associated with a user that encounters the media content; and transmit the real-time keyword and the modifier data to an advertising service. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A device comprising:
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a payload module to identify modifier data associated with a user that encounters media content; and a communications interface to receive a real-time keyword associated with the media content, and transmit the real-time keyword and the modifier data to an advertising service. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. At least one computer readable storage medium comprising a set of instructions which, if executed by a processor, cause a computer to:
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receive a payload communication from a device, wherein the payload communication is to include a real-time keyword associated with media content, and modifier data associated with a user that encounters the media content; select an advertisement based on the real-time keyword and the modifier data; and transmit the advertisement to the device. - View Dependent Claims (24, 25, 26, 27, 28)
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Specification