INFORMATION PROCESSING DEVICE, COMMUNICATION SYSTEM, AND INFORMATION PROCESSING METHOD

• US 20140379461A1
• Filed: 05/19/2014
• Published: 12/25/2014
• Est. Priority Date: 06/21/2013
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: KII, Manabu, HOSODA, Yasuhide, KAWAMURA, Toshiyuki, TAKEOKA, Yoshiki, HOSHI, Akari
• Application Number:
  US14/280,873
• Publication Number:
  US 20140379461A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/0244 Optimization

Abstract

There is provided an information processing apparatus including a circuitry configured to initiate an outputting of advertisement information through a display device associated with a person, initiate a generation of an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information, and initiate an adjustment of the advertisement information based on the effect measurement information.

Claims

1. An information processing apparatus comprising

a circuitry configured to:

initiate an outputting of advertisement information through a display device associated with a person;

initiate a generation of an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information; and

initiate an adjustment of the advertisement information based on the effect measurement information.

2. The information processing apparatus of claim 1, wherein the reach metric of the outputted advertisement information relates to a dissemination of the advertisement information.

3. The information processing apparatus of claim 2, wherein the reach metric of the outputted advertisement information indicates a quantized value of the dissemination of the advertisement information.

4. The information processing apparatus of claim 1, wherein the effectiveness of the outputted advertisement information comprises information of at least one of a movement distance of the person and a location of the person.

5. The information processing apparatus of claim 1, wherein the effectiveness of the outputted advertisement information comprises information of an elapsed time.

6. The information processing apparatus of claim 5, wherein the elapsed time is a time of outputting the advertisement information through the display device.

7. The information processing apparatus of claim 1, wherein the effectiveness of the outputted advertisement information comprises information of a number of visual lines of the outputted advertisement information.

8. The information processing apparatus of claim 1, wherein the effectiveness of the outputted advertisement information indicates an effectiveness of marketing to a target audience.

9. The information processing apparatus of claim 1, wherein the display device is worn, held, or physically controlled by the person.

10. The information processing apparatus of claim 1, wherein the advertisement information is adjusted by selecting at least one specific advertisement for outputting through the display device, based on the effect measurement information.

11. The information processing apparatus of claim 1, wherein the advertisement information is adjusted based on a user profile.

12. The information processing apparatus of claim 11, wherein the user profile comprises information of at least one of a personal attribute of the person, a behavior of the person, and an appearance of the person.

13. The information processing apparatus of claim 1, wherein the effect measurement information is generated based on an attribute, a behavior or an activity of the person.

14. The information processing apparatus of claim 1, wherein the advertisement information is further adjusted based on a control by the person.

15. The information processing apparatus of claim 1, wherein the advertisement information is voluntarily changed through a direct control by the person.

16. An information processing method comprising:

outputting advertisement information through a display device associated with a person;

generating an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information; and

adjusting the advertisement information based on the effect measurement information.

17. The information processing method of claim 16, wherein the advertisement information is adjusted by selecting at least one specific advertisement for outputting as the advertisement information, based on the effect measurement information.

18. A non-transitory computer-readable medium having embodied thereon a program, which when executed by a computer causes the computer to perform an information processing method, the method comprising:

outputting advertisement information through a display device associated with a person;

generating an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information; and

adjusting the advertisement information based on the effect measurement information.

19. An information processing system comprising:

a server configured to store advertisement information; and

a circuitry configured to;

initiate an outputting of the advertisement information through a display device associated with a person;

initiate a generation of an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information; and

initiate an adjustment of the advertisement information based on the effect measurement information.

20. The information processing system of claim 19, wherein the advertisement information is adjusted by selecting at least one specific advertisement for outputting as the advertisement information, based on the effect measurement information.