In-Store Promotion Techniques For Electronic Devices

• US 20140379467A1
• Filed: 06/21/2013
• Published: 12/25/2014
• Est. Priority Date: 06/21/2013
• Status: Abandoned Application

• Current Assignee: Barnes & Noble, Inc. (Elliott Capital Advisors LP)
• Original Assignee: Nook Digital, LLC (f/k/a Barnesandnoble.com LLC) (Bahwan CyberTek Pvt Ltd.)
• Inventors: Huang, Chen-Je, Saperstein, Shaun
• Application Number:
  US13/924,362
• Publication Number:
  US 20140379467A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting

Abstract

In-store promotion techniques for alerting an electronic device user of local in-store promotional events are disclosed. The in-store promotion mode may determine the user'"'"'s taste profile based on the user'"'"'s shopping cart, wish list, search history, purchase history, content ratings, favorite authors, and/or event preferences. A promotion notification relating to promotions matching the user'"'"'s taste profile may be displayed to the user, for example, with a pop-up window, a message on the user'"'"'s welcome screen or home page, or other notification displayed to the user on the device screen. The promotion notifications may be limited to promotional events taking place at the user'"'"'s local retail store, and the user may designate the local retail store. The promotion notification may be a generic message notifying the user of the existence of a promotion, and upon visiting the retail store a welcome message including the promotion details may be displayed on the device.

Claims

1. A device, comprising:

a display for displaying digital content to a user and allowing user input; and

a user interface including an in-store promotion mode configured to present on the display a promotion notification which alerts the user of an in-store promotion that may be redeemed using the device by visiting a physical retail store, the in-store promotion matching a taste profile that indicates interests of the user.

2. The device of claim 1 wherein the in-store promotion comprises at least one of an eBook sale, book sale, music sale, video sale, magazine sale, author signing, and/or book reading.

3. The device of claim 1 wherein the in-store promotion comprises a sale on digital content sold by the retail store and wherein the user can only redeem the sale within the retail store.

4. The device of claim 1 wherein the retail store comprises a specific store at a given physical address that is local to the user and the promotion is not offered to the general public.

5. The device of claim 1 wherein the promotion notification comprises a generic message notifying the user of the existence of a promotion, and wherein the in-store promotion mode is further configured to display a welcome message upon activating the device within the retail store, the message displaying all the details regarding the promotion.

6. The device of claim 1 wherein the promotion notification provides a physical address for the retail store where the in-store promotion is taking place.

7. The device of claim 1 wherein the promotion notification comprises at least one of a pop-up window displayed to the user upon detecting an in-store promotion, a message displayed on the device'"'"'s home screen, and/or a message displayed on a user'"'"'s customizable welcome screen.

8. The device of claim 1 wherein the in-store promotion mode is associated with a local retail store, and wherein only promotion notifications relating to the local retail store are displayed.

9. The device of claim 1 wherein the user'"'"'s taste profile is determined based on at least one of the user'"'"'s reading history, shopping cart, wish list, search history, purchase history, content ratings, favorite authors, favorite bands/musicians, favorite games, browser behavior, and/or event preferences.

10. The device of claim 1 wherein the promotion notification includes an indication of the duration of the promotion.

11. The device of claim 1 wherein the in-store promotion mode is further configured to display a promotion reminder prior to the expiration of an in-store promotion.

12. The device of claim 1 wherein the device is an eBook reader, a mobile cell phone, a laptop, or a tablet.

13. A mobile computing device, comprising:

a touch screen display for displaying content to a user and allowing user input;

a processor; and

a user interface including an in-store promotion mode executable on the processor and configured to display on the display a promotion notification which alerts the user of an in-store promotion that may be redeemed using the device by visiting a physical retail store, the in-store promotion mode further configured with a taste profile that indicates interests of the user and to match specific in-store promotions to the user based on the taste profile.

14. The device of claim 13 wherein the user'"'"'s taste profile is determined based on at least one of the user'"'"'s reading history, shopping cart, wish list, search history, purchase history, content ratings, favorite authors, favorite bands/musicians, favorite games, browser behavior, and/or event preferences.

15. The device of claim 13 wherein the promotion notification comprises a generic message notifying the user of the existence of a promotion, and wherein the in-store promotion mode is further configured to display a welcome message upon activating the device within the retail store, the message displaying all the details regarding the promotion.

16. The device of claim 13 wherein the in-store promotion mode is associated by the user with a local retail store, and wherein only promotion notifications relating to the local retail store are displayed.

17. A computer program product comprising a plurality of instructions non-transiently encoded thereon to facilitate operation of an electronic device according to the following process:

detect an in-store promotion matching a taste profile that indicates interests of a user of the electronic device, the in-store promotion being redeemable upon visiting a retail store with the electronic device; and

display on the electronic device a promotion notification alerting the user of the in-store promotion.

18. The computer program product of claim 17 wherein a user'"'"'s taste profile is determined based on at least one of the user'"'"'s reading history, shopping cart, wish list, search history, purchase history, content ratings, favorite authors, favorite bands/musicians, favorite games, browser behavior, and/or event preferences.

19. The computer program product of claim 17 wherein an in-store promotion is detected by detecting in-store promotions at a local retail store associated with the user.

20. The computer program product of claim 17 wherein the promotion notification comprises a generic message notifying the user of the existence of a promotion, and wherein the process is further configured to:

display on the electronic device a welcome message upon activating the device within the retail store, the message displaying all the details regarding the promotion.