METHOD AND APPARATUS FOR TARGETING MESSAGES IN DESKTOP AND MOBILE APPLICATIONS
First Claim
Patent Images
1. A computer implemented method comprising:
- retrieving, on a user device, one or more policies for a software application;
recording user behavior and application usage data during operation of the software application on the user device;
determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and
performing an action on the user device when it is determined that one or more of said policies has been satisfied.
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Abstract
A computer implemented method and apparatus for targeting messages in desktop and mobile applications. The method comprises retrieving, on a user device, one or more policies for a software application; recording user behavior and application usage data during operation of the software application on the user device; determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and performing an action on the user device when it is determined that one or more of said policies has been satisfied.
25 Citations
20 Claims
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1. A computer implemented method comprising:
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retrieving, on a user device, one or more policies for a software application; recording user behavior and application usage data during operation of the software application on the user device; determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and performing an action on the user device when it is determined that one or more of said policies has been satisfied. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus for targeting messages in desktop and mobile applications comprising:
a computer having one or more processors and further comprising; an application for retrieving, on a user device, one or more policies for a software application; a usage tracker for recording user behavior and application usage data during operation of the software application on the user device; a policy monitor for determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and
performing an action on the user device when it is determined that one or more of said policies has been satisfied.- View Dependent Claims (9, 10, 11, 12, 13)
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14. A non-transient computer readable medium for storing computer instructions that, when executed by at least one processor causes the at least one processor to perform a method for targeting messages in desktop and mobile applications comprising:
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retrieving, on a user device, one or more policies for a software application; recording user behavior and application usage data during operation of the software application on the user device; determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and performing an action on the user device when it is determined that one or more of said policies has been satisfied. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification