ANONYMOUS INFORMATION EXCHANGE
1 Assignment
0 Petitions
Accused Products
Abstract
A third party facilitates exchange of customer data between first and second entities while maintaining customer privacy. Personally identifiable information (PII) and first entity customer attributes of a first set of customers are received from a first entity. PIT for a second set of customers is received from a second entity. First and second set common customers are identified using the PII of the first and the second set of customers. Subsequently, a list of third set of customers is sent to the second entity. The list of third set of customers includes the common customers and a plurality of other customers from the second set of customers. Second entity customer attributes are received for each customer in the list of third set of customers. Further, the first entity customer attributes of the common customers and the second entity customer attributes of the common customers are linked.
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Citations
36 Claims
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1-16. -16. (canceled)
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17. A computer-implemented method comprising:
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comparing, by a customer linking computer-based system, personally identifiable information of customers of a first entity with personally identifiable information of customers of a second entity; identifying, by the computer-based system and in response to the comparing, a common customer between the first entity and the second entity, wherein a list of customers comprising the common customer and a non-common customer is sent to the second entity; receiving, by the computer-based system and from the second entity, test results from an advertising campaign involving the common customer and the non-common customer; removing, by the computer-based system, non-common customer test result data; storing, by the computer-based system, an anonymous record comprising common customer test result data; and providing, by the computer-based system, the anonymous record to the first entity. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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25. A system comprising:
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a processor configured for linking customer information, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising; comparing, by the processor, personally identifiable information of customers of a first entity with personally identifiable information of customers of a second entity; identifying, by the processor and in response to the comparing, a common customer between the first entity and the second entity, wherein a list of customers comprising the common customer and a non-common customer is sent to the second entity; receiving, by the processor and from the second entity, test results from an advertising campaign involving the common customer and the non-common customer; removing, by the processor, non-common customer test result data; storing, by the processor, an anonymous record comprising common customer test result data; and providing, by the processor, the anonymous record to the first entity. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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32. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system configured for linking customer information, cause the computer-based system to perform operations comprising:
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comparing, by the computer-based system, personally identifiable information of customers of a first entity with personally identifiable information of customers of a second entity; identifying, by the computer-based system and in response to the comparing, a common customer between the first entity and the second entity, wherein a list of customers comprising the common customer and a non-common customer is sent to the second entity; receiving, by the computer-based system and from the second entity, test results from an advertising campaign involving the common customer and the non-common customer; removing, by the computer-based system, non-common customer test result data; storing, by the computer-based system, an anonymous record comprising common customer test result data; and providing, by the computer-based system, the anonymous record to the first entity. - View Dependent Claims (33, 34, 35, 36)
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Specification