×

MODIFYING ADVERTISEMENTS BASED ON INDIRECT INTERACTIONS

  • US 20150006276A1
  • Filed: 06/28/2013
  • Published: 01/01/2015
  • Est. Priority Date: 06/28/2013
  • Status: Abandoned Application
First Claim
Patent Images

1. A method comprising:

  • receiving from an advertiser a specification of an advertisement that is to be presented to a user on a device, the specification of the advertisement associated with an instruction pertaining to the advertisement, the instruction to be executed based on a direct interaction with the advertisement by the user;

    selecting an additional instruction pertaining to the advertisement, the selecting of the additional instruction based on a likelihood that an executing of the additional instruction will interrupt an activity of the user of the device, the additional instruction to be executed based on an indirect interaction with the advertisement by the user;

    adding an enhancement to the specification of the advertisement, the enhancement associating the specification with the additional instruction pertaining to the advertisement, the adding of the enhancement being performed by a processor; and

    providing the enhanced specification of the advertisement to an advertisement engine configured to present the advertisement to the user, execute the instruction based on the direct interaction by the user, and execute the additional instruction based on the indirect interaction by the user.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×