Advertising content in regions within digital maps
First Claim
1. A method of displaying advertisement content associated with points-of-interest (“
- POI advertisement content”
) on a digital map, comprising;
providing POI advertisement content, wherein the POI advertisement content is comprised of one or more sets, wherein each of the one or more sets is comprised of an individual advertisement-content and geo-location coordinates, wherein the geo-location coordinated are associated with the individual advertisement-content;
displaying a digital map within a given view and at a given scale, on a graphical display of an electronic device;
receiving user input defining a geographic region within the digital map, wherein the geographic region is defined from within the current view and current scale of the digital map;
determining from the POI advertisement content one or more sets whose geo-location coordinates are within the user defined geographic region; and
displaying on the digital map the individual advertisement-content associated with the one or more sets.
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Accused Products
Abstract
A method, system and apparatus for displaying advertisements associated with points-of-interest (“POIs”) on a digital map are disclosed. One such method includes: presenting a digital map on a graphical display of an electronic device, wherein the digital map comprises map tiles and corresponds to a geographic region; receiving user input selecting a portion of the digital map; delimiting the portion of the digital map selected by the user; determining one or more advertisements associated with POIs whose geographic coordinates are within the portion of the digital map selected by the user; and displaying the one or more advertisements determined, wherein the displayed advertisements are displayed on the digital map at the geographic coordinates of each of the determined one or more POIs.
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Citations
33 Claims
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1. A method of displaying advertisement content associated with points-of-interest (“
- POI advertisement content”
) on a digital map, comprising;providing POI advertisement content, wherein the POI advertisement content is comprised of one or more sets, wherein each of the one or more sets is comprised of an individual advertisement-content and geo-location coordinates, wherein the geo-location coordinated are associated with the individual advertisement-content; displaying a digital map within a given view and at a given scale, on a graphical display of an electronic device; receiving user input defining a geographic region within the digital map, wherein the geographic region is defined from within the current view and current scale of the digital map; determining from the POI advertisement content one or more sets whose geo-location coordinates are within the user defined geographic region; and displaying on the digital map the individual advertisement-content associated with the one or more sets. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
- POI advertisement content”
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18. A method of displaying advertisement content associated with points-of-interest (“
- POI advertisement content”
) on a digital map, comprising;displaying a digital map on a graphical display of an electronic device; receiving a first user input requesting suspending future processing of map control commands in subsequent user input; suspending the future processing of the map control commands; receiving a second set of user input, wherein the second set of user input defines a polygonal area within a presently displayed portion of the digital map; demarcating a region of the presently displayed portion of the digital map approximately matching the polygonal area defined by the second set of user input; receiving a third user input requesting un-suspending the future processing of the map control commands in subsequent user input; un-suspending the future processing of the map control commands; determining a set of POI advertisement content, wherein each individual POI advertisement content is represented by longitude and latitude coordinates; determining from the set of POI advertisement content a further subset of POI advertisement content, wherein the longitude and latitude coordinates of each of the individual POI advertisement content within the further subset is determined to be within the demarcated region; and displaying each of the individual POI advertisement content within the further subset on the digital map. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
- POI advertisement content”
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29. A method of selecting advertisement content for display on a digital map, comprising:
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displaying a digital map on a graphical display of an electronic device; receiving user input selecting a region on the electronic map; determining geographic bounds of the selected region; transmitting the geographic bounds and at least one of;
information about the user and/or a search query to a source of advertisement content;determining at the source of the advertisement content a first set of one or more individual advertisements whose geo-location coordinates are within the selected region; determining from the one or more individual advertisements a second set of one or more individual advertisements based on the least one of;
information about a user of the electronic device and/or a search query;transmitting to the electronic device a third set of individual advertisement, wherein the third set is a mathematical intersection of the first set and second set of one or more individual advertisements; and displaying the third set of individual advertisement. - View Dependent Claims (30, 31, 32, 33)
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Specification