DATA INTEGRATION AND ANALYSIS
First Claim
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1. A system comprising:
- one or more processors;
a first memory bearing instructions that, when executed, causes the one or more processors to;
receive a universal data set comprising geographic data for a plurality of customers within a geographic area, the universal data set having an order and the universal data set aggregated at a household level;
import to a second memory consumer panel data according to the order of the universal data set, the consumer panel data including a number of customer-reported transactions for a first subset of the plurality of customers and the consumer panel data aggregated at an individual customer level;
import to a third memory retailer data according to the order of the universal data set, until a pre-determined threshold of a retailer for obtaining the retailer data from the retailer is achieved, the retailer data including customer data from the retailer for a second subset of the plurality of customers, wherein the second subset overlaps the first subset, and the retailer data aggregated at a retailer-provided level; and
combine the consumer panel data and the retailer data according to the order of the universal data set at a normalized level of aggregation, thereby providing data set representative of the first subset of the plurality of customers and the second subset of the plurality of customers.
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Abstract
Uncorrelated data from a variety of sources, such as consumer panels or retailer points of sale, are combined with maximal coverage of a universal data set for a population in a manner that permits useful inferences about behavioral propensities for the population at an individual or household level.
14 Citations
10 Claims
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1. A system comprising:
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one or more processors; a first memory bearing instructions that, when executed, causes the one or more processors to; receive a universal data set comprising geographic data for a plurality of customers within a geographic area, the universal data set having an order and the universal data set aggregated at a household level; import to a second memory consumer panel data according to the order of the universal data set, the consumer panel data including a number of customer-reported transactions for a first subset of the plurality of customers and the consumer panel data aggregated at an individual customer level; import to a third memory retailer data according to the order of the universal data set, until a pre-determined threshold of a retailer for obtaining the retailer data from the retailer is achieved, the retailer data including customer data from the retailer for a second subset of the plurality of customers, wherein the second subset overlaps the first subset, and the retailer data aggregated at a retailer-provided level; and combine the consumer panel data and the retailer data according to the order of the universal data set at a normalized level of aggregation, thereby providing data set representative of the first subset of the plurality of customers and the second subset of the plurality of customers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification