METHOD AND APPARATUS FOR ADVERTISING ON A MOBILE GAMING DEVICE

• US 20150012359A1
• Filed: 03/31/2014
• Published: 01/08/2015
• Est. Priority Date: 02/13/2009
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Inventors: Lutnick, Howard W., Burman, Kevin, Alderucci, Dean P., Gelman, Geoffrey M., Papageorgiou, Antonio, Miller, Mark
• Granted Patent: US 9,940,643 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

In various embodiments, promotions are featured on mobile gaming devices. Data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device. The data may include a first set of criteria identifying when the first promotion should be displayed.

Claims

1. A method comprising:

receiving, via a processor, data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device, in which the data includes a first set of criteria identifying when the first promotion should be displayed;

receiving, via the processor, data based on which a second promotion associated with a second advertiser may be displayed on the mobile gaming device, in which the data includes a second set of criteria identifying when the second promotion should be displayed;

identifying, via a processor, a set of criteria that occur on the mobile device, in which the set of criteria meet the first set of criteria and the second set of criteria;

computing, via the processor, that the first advertiser is a competitor of the second advertiser; and

transmitting, via the processor to the mobile device, only one of the first and the second promotions, in which the processor and the mobile device are in electronic communication over a network.

2. The method of claim 1, in which the first and second set of criteria include at least one of:

an event happening on the mobile gaming device, demographic information about a player of the mobile gaming device, and a location of the mobile gaming device.

3. The method of claim 1, further comprising receiving an indication from the first advertiser that the second advertiser is a competitor.

4. The method of claim 1, further comprising receiving an indication from the second advertiser that the first advertiser is a competitor.

5. An apparatus comprising:

a processor; and

a memory, in which the memory stores instructions which, when executed by the processor, direct the processor to;

receive data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device, in which the data includes a first set of criteria identifying when the first promotion should be displayed;

receive data based on which a second promotion associated with a second advertiser may be displayed on the mobile gaming device, in which the data includes a second set of criteria identifying when the second promotion should be displayed;

identify a set of criteria that occur on the mobile device, in which the set of criteria meet the first set of criteria and the second set of criteria;

compute that the first advertiser is a competitor of the second advertiser; and

transmit only one of the first and the second promotions to the mobile device.

6. The apparatus of claim 5, in which the first and second set of criteria include at least one of:

an event happening on the mobile gaming device, demographic information about a player of the mobile gaming device, and a location of the mobile gaming device.

7. The apparatus of claim 5, in which the memory stores instructions which, when executed by the processor, direct the processor to:

receive an indication from the first advertiser that the second advertiser is a competitor.

8. The apparatus of claim 5, in which the memory stores instructions which, when executed by the processor, direct the processor to:

receive an indication from the second advertiser that the first advertiser is a competitor.