METHOD OF DISSEMINATING ADVERTISEMENTS USING AN EMBEDDED MEDIA PLAYER PAGE

• US 20150012361A1
• Filed: 07/03/2014
• Published: 01/08/2015
• Est. Priority Date: 10/24/2000
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: HAYWARD, Monte Duane
• Granted Patent: US 9,595,050 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method of disseminating advertisements includes the step of transmitting to a media device (110) an embedded media player page for playing a media file. The embedded media player page allows a user of the media device (110) to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device (110) to request an advertisement from an advertisement server (104) for display in the embedded media player page.

Claims

1-29. -29. (canceled)

30. A method performed by one or more computer processors, comprising the following operations performed by at least one processor:

receiving information defining an embedded media player interface for displaying at least one media file and at least one advertisement, the interface including at least one media file reference to an address for retrieving the at least one media file and at least one advertising media reference to an address for retrieving the at least one advertisement;

determining whether the received information comprises frame dimensional data;

based on the determination, sizing a media display area for displaying the at least one media file; and

sizing the embedded media player interface, based on the sized media display area, to display at least the at least one advertisement.

31. The method of claim 30, further comprising sizing the media display area based on at least one of the frame dimensional data or a default set of data.

32. The method of claim 30, further comprising locating at least one component in the embedded media player interface that it is visible to a user, the at least one component comprising the at least one advertisement, a link, an image, a button, or an input field.

33. The method of claim 32, further comprising:

receiving a command to resize the interface; and

resizing at least one of the media display area or at least one component based on the command.

34. The method of claim 30, wherein the information defining the embedded media player interface comprises instructions for transmitting at least one media file identification message to a remote system.

35. The method of claim 34, wherein the instructions for transmitting the at least one media file identification message comprise instructions to transmit the at least one media file identification message at predetermined time intervals.

36. The method of claim 34, wherein the instructions for transmitting the at least one media file identification message comprise instructions to transmit a request for a new advertising media reference.

37. A system for media playback, comprising:

at least one processor; and

a non-transitory tangible computer-readable medium storing code segments, the code segments configured to cause the at least one processor to perform the following operations;

receiving information defining an embedded media player interface for displaying at least one media file and at least one advertisement, the interface including at least one media file reference to an address for retrieving the at least one media file and at least one advertising media reference to an address for retrieving the at least one advertisement;

determining whether the received information comprises frame dimensional data;

based on the determination, sizing a media display area for displaying the at least one media file; and

sizing the embedded media player interface, based on the sized media display area, to display at least the at least one advertisement.

38. The system of claim 37, wherein the code segments further comprise code segments for causing the at least one processor to size the media display area comprises sizing the media display area based on at least one of the frame dimensional data or a default set of data.

39. The system of claim 37, wherein the code segments further comprise code segments for causing the at least one processor to locate at least one component in the interface that it is visible to a user, the at least one component comprising the at least one advertisement, a link, an image, a button, or an input field.

40. The system of claim 39, wherein the code segments further comprise code segments configured to cause the at least one processor to perform the following operations:

receiving a command to resize the interface by an amount; and

resizing at least one of the media display area or at least one component based on the amount.

41. The system of claim 37, wherein the information defining the embedded media player interface comprises instructions for transmitting at least one media file identification message to a remote system.

42. The system of claim 41, wherein the instructions for transmitting the at least one media file identification message comprise instructions to transmit the at least one media file identification message at predetermined time intervals.

43. The system of claim 41, wherein the instructions for transmitting the at least one media file identification message comprise instructions to transmit a request for a new advertising media reference.

44. A tangible computer-readable medium storing program code segments, the program code segments configured to cause at least one processor to perform a method, the method comprising:

receiving information defining an embedded media player interface for displaying at least one media file and at least one advertisement, the interface including at least one media file reference to an address for retrieving the at least one media file and at least one advertising media reference to an address for retrieving the at least one advertisement;

determining whether the received information comprises frame dimensional data;

based on the determination, sizing a media display area for displaying the at least one media file; and

sizing the embedded media player interface, based on the sized media display area, to display at least the at least one advertisement.

45. The medium of claim 44, wherein sizing the media display area comprises sizing the media display area based on at least one of the frame dimensional data or a default set of data.

46. The medium of claim 44, wherein sizing the embedded media player interface comprises dynamically locating at least one component in the interface to ensure that it is visible to a user, the at least one component comprising the at least one advertisement, a link, an image, a button, or an input field.

47. The medium of claim 46, wherein the program code segments are further configured to cause the at least one processor to perform the following operations:

receiving a command to resize the interface by an amount; and

resizing at least one of the media display area or at least one component based on the amount.

48. The medium of claim 44, wherein the information defining the embedded media player interface comprises instructions for transmitting at least one media file identification message to a remote system.

49. The medium of claim 48, wherein the instructions for transmitting the at least one media file identification message comprise instructions to transmit a request for a new advertising media reference.