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METHOD AND APPARATUS FOR DISPLAYING ADVERTISEMENTS WITH MULTIPLE CREATIVES IN A PREDEFINED SEQUENCE

  • US 20150012369A1
  • Filed: 07/03/2013
  • Published: 01/08/2015
  • Est. Priority Date: 07/03/2013
  • Status: Abandoned Application
First Claim
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1. A computer implemented method for displaying an advertisement comprising multiple creatives to be displayed in a predefined sequence, comprising the steps of:

  • providing a display module;

    providing an alternate content buffer to store alternate content;

    providing a processor configured to store creatives associated with the advertisement in said alternate content buffer;

    providing a micro-splicer;

    said processor configured for displaying content on the display module;

    selecting with said micro-splicer an advertisement comprising multiple creatives to be displayed in a predefined sequence;

    said micro-splicer configured for displaying the creatives of the advertisement comprising the steps of;

    said micro-splicer configured for detecting an ad spot within the content being displayed;

    said micro-splicer configured for loading the first of the multiple creatives in the predefined sequence that has not been displayed into the alternate content buffer;

    said micro-splicer configured for diverting with said micro-splicer an input of the display module from displaying content to displaying the creative stored in the alternate content buffer at the beginning of said detected ad spot; and

    said micro-splicer configured for detecting the end of said ad spot and diverting with said micro-splicer the input of the display module from displaying a creative to displaying the content; and

    determining with the micro-splicer if the advertisement contains additional creatives to be displayed in the predefined sequence and repeating the step of displaying the creatives of the advertisement until each of the creatives in the advertisement is displayed in the predefined sequence.

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