METHOD AND APPARATUS FOR DISPLAYING ADVERTISEMENTS WITH MULTIPLE CREATIVES IN A PREDEFINED SEQUENCE

• US 20150012369A1
• Filed: 07/03/2013
• Published: 01/08/2015
• Est. Priority Date: 07/03/2013
• Status: Abandoned Application

• Current Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Original Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Inventors: DHARMAJI, Srini, VESELOV, Pawel S.
• Application Number:
  US13/935,268
• Publication Number:
  US 20150012369A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system are provided for displaying on internet connected display-devices large advertisements having multiple sequential creatives belonging to an advertisement campaign. Examples of internet connected display-devices include; wireless enabled smart-phones; internet enabled phablets and tablets; personal-computer; laptops; note-books and smart-TVs. Since one or more of these devices can be owned by a single user and used at different times, the ads can be displayed only during the period when a particular device is switched on and content is being viewed on that particular device by a user. This makes tracking of creatives of large-advertisements belonging to a brand and a campaign requiring sequential viewing on a specific ICDD difficult. Thus a method is provided using the processing power and storage capability of the ICDD, with an installed micro-splicer, for sequencing of creatives and monitoring of the display for completion.

Claims

1. A computer implemented method for displaying an advertisement comprising multiple creatives to be displayed in a predefined sequence, comprising the steps of:

providing a display module;

providing an alternate content buffer to store alternate content;

providing a processor configured to store creatives associated with the advertisement in said alternate content buffer;

providing a micro-splicer;

said processor configured for displaying content on the display module;

selecting with said micro-splicer an advertisement comprising multiple creatives to be displayed in a predefined sequence;

said micro-splicer configured for displaying the creatives of the advertisement comprising the steps of;

said micro-splicer configured for detecting an ad spot within the content being displayed;

said micro-splicer configured for loading the first of the multiple creatives in the predefined sequence that has not been displayed into the alternate content buffer;

said micro-splicer configured for diverting with said micro-splicer an input of the display module from displaying content to displaying the creative stored in the alternate content buffer at the beginning of said detected ad spot; and

said micro-splicer configured for detecting the end of said ad spot and diverting with said micro-splicer the input of the display module from displaying a creative to displaying the content; and

determining with the micro-splicer if the advertisement contains additional creatives to be displayed in the predefined sequence and repeating the step of displaying the creatives of the advertisement until each of the creatives in the advertisement is displayed in the predefined sequence.

2. The method of claim 1, wherein determining with said micro-splicer an advertisement comprising multiple creatives to be displayed in a predefined sequence to be displayed comprises;

determining which of several advertisements to display based on the content being displayed and metadata associated with each advertisement;

wherein the metadata comprises instructions and information regarding the ad content, numbers of creatives in the advertisement and length of each creative.

3. The method of claim 1, wherein when the last creative in the predefined sequence of the advertisement is displayed the micro-splicer determines the next advertisement to be displayed and the step of displaying the creatives is repeated for the newly selected advertisement.

4. The method of claim 3, wherein the step of determining the next advertisement to be displayed comprises:

identifying the most interesting creatives of the advertisements from user preference information or user interaction with the creatives of an advertisement.

5. The method of claim 1,

wherein the step of loading the first of the multiple creatives in the predefined sequence that has not been displayed into the alternate content buffer further comprises loading at least one more creative following the first of the multiple creatives in the predefined sequence that has not been displayed;

and

wherein multiple creatives are displayed during a single ad-spot.

6. The method of claim 1,

wherein when an end of an ad spot is not detected during the display of a creative the creative is not considered to have been displayed and the creative is reloaded into the alternate content buffer to be displayed during the next detected ad spot.

7. An apparatus for displaying an advertisement comprising multiple creatives to be displayed in a predefined sequence, comprising:

a display module for displaying content and alternate content;

an alternate content buffer configured to store creatives associated with the advertisement;

a micro-splicer;

wherein said micro-splicer is configured to select an advertisement comprising multiple creatives to be displayed in a predefined sequence;

wherein said micro-splicer is configured to display the creatives of the advertisement comprising the steps of;

said micro-splicer configured for detecting an ad spot within content being displayed;

said micro-splicer configured for loading the first of the multiple creatives in the predefined sequence that has not been displayed into the alternate content buffer;

said micro-splicer configured for diverting an input of the display module from displaying content to displaying the creative stored in the alternate content buffer at the beginning of said detected ad spot; and

said micro-splicer configured for detecting the end of said ad spot and diverting the input of the display module from displaying a creative to displaying the content; and

wherein said micro-splicer is configured to determine if the advertisement contains additional creatives to be displayed in the predefined sequence and configure to repeat the step of displaying the creatives of the advertisement until each of the creatives in the advertisement is displayed in the predefined sequence.

8. The apparatus of claim 7 wherein said micro-splicer is configured to determine which of several advertisements to display based on the content being displayed and metadata associated with each advertisement;

wherein the metadata comprises instructions and information regarding the ad content, numbers of creatives in the advertisement and length of each creative.

9. The apparatus of claim 7, wherein said micro-splicer is configured to determine and select the next advertisement to be displayed;

and

wherein said micro-splicer is configured to display the creatives of the newly selected advertisement.

10. The apparatus of claim 9, wherein said micro-splicer is configured to identify the most interesting creatives of the advertisements from user preference information or user interaction with the creatives of an advertisement.

11. The apparatus of claim 7, wherein said micro-splicer is configured to load multiple sequential creatives in the predefined sequence into said alternate content buffer to be displayed during a single ad-spot.

12. The apparatus of claim 7, wherein said micro-splicer is configured to reload the previously displayed creative into the alternate content buffer if the end of the ad spot was not detected during the previous display of said previously displayed creative.