TECHNIQUES TO GENERATE MASS PUSH NOTIFICATIONS

• US 20150012598A1
• Filed: 07/05/2013
• Published: 01/08/2015
• Est. Priority Date: 07/05/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Bouldin, Thomas, Sukhar, Ilya, Klimt, Bryan, Lacker, Kevin, Jacokes, Brian, Poll, David
• Granted Patent: US 9,342,554 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Techniques to generate mass push notifications are described. In one embodiment, for example, an apparatus may comprise a submission component, a query component, a delivery component, and a record update component. The submission component may be operative to receive a message bundle, the message bundle comprising a message and a query. The query component may be operative to compare the query to a plurality of recipient records to determine a plurality of recipient records matching the query, each of the plurality of recipient records corresponding to a particular installation of a particular application onto a particular device. The delivery component may be operative to broadcast the message to a plurality of installed applications corresponding to the plurality of recipients records matching the query. Other embodiments are described and claimed.

Claims

1. A computer-implemented method, comprising:

receiving a message bundle, the message bundle comprising a message and a query;

comparing the query to a plurality of recipient records to determine a plurality of recipients; and

broadcasting the message to the plurality of recipients.

2. The method of claim 1, each of the plurality of recipient records specific to a particular application installed on a particular device.

3. The method of claim 1, wherein broadcasting the message to the plurality of recipients comprises submitting a plurality of notifications to one or more notification services, each of the plurality of notifications corresponding to one of the plurality of recipients.

4. The method of claim 1, the message bundle received using a developer user-notification interface.

5. The method of claim 1, the message bundle received from a user application on a mobile device.

6. The method of claim 1, the query specifying a geographical location, the determined plurality of recipients comprising those recipients with recipient records comprising geographical information corresponding to the geographical location, further comprising:

receiving a recipient record update to geographical information stored in one of the plurality of recipient records from a mobile device, the recipient record update comprising a current location of the mobile device.

7. The method of claim 1, wherein comparing the query to the plurality of recipient records comprises:

dividing the plurality of recipient records into a plurality of record groups; and

examining each of the plurality of record groups in parallel to determine the plurality of recipients.

8. The method of claim 7, the plurality of recipients comprising a plurality of installations of a particular application, the plurality of recipient records divided into a particular number of record groups based on a quantity of total installations of the particular application.

9. An apparatus, comprising:

a processor circuit on a device;

a submission component operative on the processor circuit to receive a message bundle, the message bundle comprising a message and a query;

a query component operative on the processor circuit to compare the query to a plurality of recipient records to determine a plurality of recipient records matching the query, each of the plurality of recipient records corresponding to a particular installation of a particular application onto a particular device; and

a delivery component operative on the processor circuit to broadcast the message to a plurality of installed applications corresponding to the plurality of recipients records matching the query.

10. The apparatus of claim 9, the delivery component operative to broadcast the message to the plurality of installed applications by submitting a plurality of notifications to one or more notification services, each of the plurality of notifications corresponding to one of the plurality of installed applications.

11. The apparatus of claim 9, the submission component operative to receive the message bundle from a first installed application on a mobile device, the first installed application corresponding to one of the plurality of recipient records.

12. The apparatus of claim 9, the query specifying a geographical location, the determined plurality of installed applications comprising those installed applications with associated recipient records containing geographical information corresponding to the geographical location, further comprising:

a record update component operative to receive a recipient record update from a first installed application on a first mobile device, the recipient record update comprising a current location of the first mobile device, and to update a first recipient record according to the recipient record update, the first recipient record corresponding to the first installed application.

13. The apparatus of claim 9, the query component operative to divide the plurality of recipient records into a plurality of record groups and to examine each of the plurality of record groups in parallel to determine the plurality of recipients.

14. The apparatus of claim 13, the query component operative to divide the plurality of recipient records into a particular number of record groups based on a quantity of total installations of the particular application.

15. At least one computer-readable storage medium comprising instructions that, when executed, cause a system to:

receive a message bundle, the message bundle comprising a message and a query;

compare the query to a plurality of recipient records to determine a plurality of recipients; and

submit a plurality of notifications to one or more notification services, each of the plurality of notifications corresponding to one of the plurality of recipients and comprising the message.

16. The computer-readable storage medium of claim 15, each of the plurality of recipient records specific to a particular application installed on a particular device.

17. The computer-readable storage medium of claim 15, the message bundle received from a user application on a mobile device.

18. The computer-readable storage medium of claim 15, the query specifying a geographical location, the determined plurality of recipients comprising those recipients with recipient records comprising geographical information corresponding to the geographical location, comprising further instructions that, when executed, cause a system to:

receive a recipient record update to geographical information stored in one of the plurality of recipient records from a mobile device, the recipient record update comprising a current location of the mobile device.

19. The computer-readable storage medium of claim 15, comprising further instructions that, when executed, cause a system to:

divide the plurality of recipient records into a plurality of record groups; and

examine each of the plurality of record groups in parallel to determine the plurality of recipients.

20. The computer-readable storage medium of claim 19, the plurality of recipients comprising a plurality of installations of a particular application, the plurality of recipient records divided into a particular number of record groups based on a quantity of total installations of the particular application.