METHOD AND APPARATUS FOR DETERMINING THE RELEVANCY OF HYPERLINKS

• US 20150012806A1
• Filed: 07/08/2013
• Published: 01/08/2015
• Est. Priority Date: 07/08/2013
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Soni, Sachin, Dhawan, Anmol
• Granted Patent: US 9,411,786 B2
• Time in Patent Office: Days
• US Class Current: 715/205
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/134 Hyperlinking

Abstract

A computer implemented method and apparatus for determining the relevancy of hyperlinks. The method comprising determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and indicating the at least one relevant link.

Claims

1. A computer implemented method comprising:

determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and

indicating the at least one relevant link.

2. The method of claim 1, wherein the current page is at least one of a document or a web page, and wherein the current page comprises one or more links.

3. The method of claim 1, wherein determining comprises:

identifying a link sequence for page presentations leading up to the current page;

retrieving content from the vicinity of a link that was selected on each page identified in the link sequence;

assigning a priority to the retrieved content based on a location of each page in the link sequence;

matching the retrieved content with content from a destination of each link; and

identifying the link with most content matches as the most relevant link.

4. The method of claim 3, wherein matching content comprises:

extracting keywords from the retrieved content based on the assigned priority;

extracting keywords from content from the destination of each link on the current page; and

matching extracted keywords from the retrieved content with generated keywords from content from the destination of each link.

5. The method of claim 3, wherein the vicinity is a predefined number of lines of content located before and after the clicked link, and wherein a page comprising matches to higher priority content is identified as more relevant than a page comprising matches to lower priority content.

6. The method of claim 3, wherein the priority is higher for a page that is located nearer to the current page in the link sequence.

7. The method of claim 1, wherein indicating comprises providing ranking indicia for a plurality of links on the current page.

8. An apparatus for determining the relevancy of hyperlinks comprising:

a computer having one or more processors and further comprising;

a relevancy identifier for determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on an identified link sequence for page presentations leading up to the current page, retrieved content from the vicinity of a link that was selected on each page identified in the link sequence, a priority assigned to the retrieved content based on a location of each page in the link sequence, and matching the retrieved content with content from a destination of each link, and identifying the link with most content matches as the most relevant link, and wherein the relevancy identifier is further for indicating the at least one relevant link.

9. The apparatus of claim 8, wherein the current page is at least one of a document or a web page, and wherein the current page comprises one or more links.

10. The apparatus of claim 8, wherein matching comprises:

extracting keywords from the retrieved content based on the assigned priority;

extracting keywords from content from the destination of each link on the current page; and

matching extracted keywords from the retrieved content with generated keywords from content from the destination of each link.

11. The apparatus of claim 10, wherein the priority is higher for a page that is located nearer to the current page in the link sequence.

12. The apparatus of claim 10, wherein a page comprising matches to higher priority keywords is identified as more relevant than a page comprising matches to lower priority keywords.

13. The apparatus of claim 8, wherein indicating comprises providing ranking indicia for a plurality of links on the current page.

14. A non-transient computer readable medium for storing computer instructions that, when executed by at least one processor causes the at least one processor to perform a method for determining the relevancy of hyperlinks comprising:

determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and

indicating the at least one relevant link.

15. The computer readable medium of claim 14, wherein the current page is at least one of a document or a web page, and wherein the current page comprises one or more links.

16. The computer readable medium of claim 14, wherein determining comprises:

identifying a link sequence for page presentations leading up to the current page;

retrieving content from the vicinity of a link that was selected on each page identified in the link sequence;

assigning a priority to the retrieved content based on a location of each page in the link sequence;

matching the retrieved content with content from a destination of each link; and

identifying the link with most content matches as the most relevant link.

17. The computer readable medium of claim 16, wherein matching content comprises:

extracting keywords from the retrieved content based on the assigned priority;

extracting keywords from content from the destination of each link on the current page; and

matching extracted keywords from the retrieved content with generated keywords from content from the destination of each link.

18. The computer readable medium of claim 16, wherein the vicinity is a predefined number of lines of content located before and after the clicked link, and wherein a page comprising matches to higher priority content is identified as more relevant than a page comprising matches to lower priority content.

19. The computer readable medium of claim 16, wherein the priority is higher for a page that is located nearer to the current page in the link sequence.

20. The computer readable medium of claim 14, wherein indicating comprises providing ranking indicia for a plurality of links on the current page.