MOBILE ADVERTISING
First Claim
Patent Images
1. A computer-implemented method, the method comprising:
- receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user;
determining that the user is eligible for an offer of a reward;
sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action;
receiving an indication that the user has earned the reward; and
providing the reward.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for mobile advertising. One of the methods includes receiving from a user of a mobile device an indication of a response of the user to a presentation of content on the mobile device. The method includes in connection with the presentation of the content or the receipt of the indication of a response of the user, receiving information from a mobile carrier about the user. The method also includes based on the response of the user and the information about the user, generating an offer to be presented to the user after the content has been presented.
50 Citations
51 Claims
-
1. A computer-implemented method, the method comprising:
-
receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user; determining that the user is eligible for an offer of a reward; sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action; receiving an indication that the user has earned the reward; and providing the reward. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 45, 46)
-
-
37. A computer-implemented method comprising
receiving from a user of a mobile device an indication of a response of the user to a presentation of content on the mobile device, in connection with the presentation of the content or the receipt of the indication of a response of the user, receiving information from a mobile carrier about the user, and based on the response of the user and the information about the user, generating an offer to be presented to the user after the content has been presented.
-
49. A computer storage medium encoded with computer program instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
-
receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user; determining that the user is eligible for an offer of a reward; sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action; receiving an indication that the user has earned the reward; and providing the reward.
-
-
50. A system comprising:
-
one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising; receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user; determining that the user is eligible for an offer of a reward; sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action; receiving an indication that the user has earned the reward; and providing the reward.
-
-
51. A computer-implemented method, the method comprising:
-
means for receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user; means for determining that the user is eligible for an offer of a reward; means for sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action; means for receiving an indication that the user has earned the reward; and means for providing the reward.
-
Specification