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SECURE CONSUMER DATA AND METRICS EXCHANGE METHOD, APPARATUS, AND SYSTEM THEREFOR

  • US 20150019323A1
  • Filed: 09/13/2014
  • Published: 01/15/2015
  • Est. Priority Date: 03/13/2013
  • Status: Abandoned Application
First Claim
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1. A computer implemented method of effecting targeted access to users of network connected appliances and providing a measurement of the affect of such access, comprising:

  • communicating to a computer processor unit at a first entity collected consumer data resulting from an appliance user'"'"'s use of a network connected appliance linked with an appliance user anonymous identifier, wherein processing by the computer processor unit comprises;

    analyzing the consumer data by the use of one or more delineated parameters;

    aggregating in accordance with the results of the analysis the appliance user'"'"'s anonymous identifier with a set of appliance user anonymous identifiers linked with the consumer data of other appliance users, generating an aggregate set of appliance user anonymous identifiers, wherein each appliance user anonymous identifier included in the aggregate set points to an appliance user whose collected consumer data corresponds to at least one delineated parameter in common with the collected consumer data of the other appliance users whose anonymous identifiers are included in the aggregate set;

    effecting targeted access by a second entity to the appliance users whose anonymous identifiers are included in the aggregate set by use of the anonymous identifiers, wherein the first entity communicates a message to the appliance users from the second entity; and

    providing a measurement of message affect to the second entity, wherein the first entity employs one or more message impact criteria and the collected consumer data of the appliance users whose anonymous identifiers are included in the aggregate set to generate the measurement.

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