METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
First Claim
1. A method to monitor media exposure, the method comprising:
- receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client device, and the first request including identifying information identifying the media;
generating a substitute value at the first internet domain after receiving the first request at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media;
determining if the client device is known;
if the client device is not known, sending, from the first internet domain to the client device, a response including the substitute value in place of the identifying information, the response to instruct the client device to send a second request to a second internet domain, the substitute value to be included in the second request to the second internet domain to hide the identity of the media within the second internet domain; and
if the client device is known, logging an impression of the media without sending the second request to the second internet domain.
10 Assignments
0 Petitions
Accused Products
Abstract
An example method involves receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client. The first request includes identifying information identifying the media. A substitute value is generated at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media. If the client is not known, a response including the substitute value in place of the identifying information is sent from the first internet domain to the client. The response instructs the client to send a second request to a second internet domain, the second request includes the substitute value to hide the identity of the media within the second internet domain. If the client is known, an impression of the media is logged without sending the second request to the second internet domain.
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Citations
57 Claims
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1. A method to monitor media exposure, the method comprising:
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receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client device, and the first request including identifying information identifying the media; generating a substitute value at the first internet domain after receiving the first request at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media; determining if the client device is known; if the client device is not known, sending, from the first internet domain to the client device, a response including the substitute value in place of the identifying information, the response to instruct the client device to send a second request to a second internet domain, the substitute value to be included in the second request to the second internet domain to hide the identity of the media within the second internet domain; and if the client device is known, logging an impression of the media without sending the second request to the second internet domain. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus to monitor media exposure, the apparatus comprising:
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a communication interface to; receive, at a first internet domain, a first request from a client device, the first request indicative of access to the media at the client device, and the first request including identifying information identifying the media, and if the client device is not known, send, from the first internet domain to the client device, a response including a substitute value in place of the identifying information, the substitute value corresponding to the identifying information and obfuscating an identity of the media, the response to instruct the client device to send a second request to a second internet domain, the substitute value to be included in the second request to the second internet domain to hide the identity of the media within the second internet domain; and a data structure to log an impression of the media if the client device is known without sending the second request to the second internet domain. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A tangible computer readable medium, comprising instructions that, when executed, cause a machine to at least:
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receive, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client device, and the first request including identifying information identifying the media; determine if the client device is known; if the client device is not known, send, from the first internet domain to the client device, a response including a substitute value in place of the identifying information, the response to instruct the client device to send a second request to a second internet domain, the substitute value to be included in the second request to the second internet domain to hide the identity of the media within the second internet domain; and if the client device is known, log an impression of the media without sending the second request to the second internet domain. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57)
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Specification