SYSTEMS AND METHODS FOR RELIABLY USING PING TO ACCOUNT FOR INTERACTIONS WITH ELECTRONIC CONTENT
First Claim
1. A method for reliably using ping to account for interactions with electronic content, the method comprising:
- receiving, at one or more servers, a request for a content item from a user device and selecting a content item in response to the request;
determining, by the one or more servers, whether the user device is ping enabled;
generating, by the one or more servers, a hyperlink for inclusion with the selected content item, the hyperlink having a target URL and a ping attribute, wherein at least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled;
distributing, by the one or more servers, the selected content item and the generated hyperlink to the user device;
receiving, at the one or more servers, a ping request from the user device, wherein the ping request is received at the one or more servers in response to an interaction with the distributed content item if the user device is ping enabled, wherein the ping request includes the target URL and an identifier of the distributed content item; and
accounting for the interaction with the distributed content item in response to receiving the ping request from the user device.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for reliably using ping to account for interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, determining whether the user device is ping enabled, and generating a hyperlink for inclusion with the selected content item. The hyperlink has a target URL and a ping attribute. At least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled. The method further includes distributing the content item and the hyperlink to the user device and receiving a ping request from the user device. The ping request includes the target URL and an identifier of the distributed content item. The method further includes accounting for the interaction in response to receiving the ping request from the user device.
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Citations
20 Claims
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1. A method for reliably using ping to account for interactions with electronic content, the method comprising:
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receiving, at one or more servers, a request for a content item from a user device and selecting a content item in response to the request; determining, by the one or more servers, whether the user device is ping enabled; generating, by the one or more servers, a hyperlink for inclusion with the selected content item, the hyperlink having a target URL and a ping attribute, wherein at least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled; distributing, by the one or more servers, the selected content item and the generated hyperlink to the user device; receiving, at the one or more servers, a ping request from the user device, wherein the ping request is received at the one or more servers in response to an interaction with the distributed content item if the user device is ping enabled, wherein the ping request includes the target URL and an identifier of the distributed content item; and accounting for the interaction with the distributed content item in response to receiving the ping request from the user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for reliably using ping to account for interactions with electronic content, the system comprising:
one or more servers configured to receive a request for a content item from a user device and select a content item in response to the request; determine whether the user device is ping enabled; generate a hyperlink for inclusion with the selected content item, the hyperlink having a target URL and a ping attribute, wherein at least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled; distribute the selected content item and the generated hyperlink to the user device; receive a ping request from the user device, wherein the ping request is received in response to an interaction with the distributed content item if the user device is ping enabled, wherein the ping request includes the target URL and an identifier of the distributed content item; and account for the interaction with the distributed content item in response to receiving the ping request from the user device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. One or more computer-readable storage media having instructions stored therein, the instructions being executable by one or more processers to cause the one or more processors to perform operations comprising:
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receiving a request for a content item from a user device and selecting a content item in response to the request; determining whether the user device is ping enabled; generating a hyperlink for inclusion with the selected content item, the hyperlink having a target URL and a ping attribute, wherein at least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled; distributing the selected content item and the generated hyperlink to the user device; receiving a ping request from the user device, wherein the ping request is received at one or more servers in response to an interaction with the distributed content item if the user device is ping enabled, wherein the ping request includes the target URL and an identifier of the distributed content item; and accounting for the interaction with the distributed content item in response to receiving the ping request from the user device. - View Dependent Claims (19, 20)
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Specification