LOCATION BASED TARGETED ADVERTISING

• US 20150020097A1
• Filed: 07/15/2013
• Published: 01/15/2015
• Est. Priority Date: 07/15/2013
• Status: Active Grant

• Current Assignee: Dish Technologies LLC (Echostar Corporation)
• Original Assignee: Echostar Technologies LLC (Echostar Corporation), Eldon Technology Limited (Echostar Corporation)
• Inventors: Hall, Neale, Freed, James
• Granted Patent: US 9,848,249 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44004 involving video buffer management, e.g. video decoder buffer or video display buffer
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for providing targeted advertising to media display devices that may be located away from a user premises based on user preferences. A computing system may detect presence of multiple user devices within a proximity of the computing system, and a user profile associated with each particular user device may then be accessed. A net demographic profile associated with the multiple user devices may be determined, and then advertising content may be selected for presentation by a display device based upon the net demographic profile.

Claims

1. A computer-implemented method, comprising:

detecting, by a computing system, presence of multiple user devices within a proximity of the computing system;

accessing, for each particular user device of a plurality of user devices of the multiple user devices, a user profile that is associated with the particular user device;

analyzing demographic information in the accessed user profiles;

organizing the accessed user profiles into multiple sets each including at least two user profiles;

for a first set of the multiple sets, determining a first net demographic profile based on information in the user profiles within the first set;

for a second set of the multiple sets, determining a second net demographic profile based on information in the user profiles within the second set;

outputting for presentation by a first display device first advertising content selected based upon the first net demographic profile; and

outputting for presentation by a second display device second advertising content selected based upon the second net demographic profile.

2. The method of claim 1, further comprising deriving the net demographic profile by an analysis of the demographic information in the accessed user profiles.

3. The method of claim 1, further comprising:

detecting a changed presence of multiple user devices as a result of either entry into the proximity of the computing system of a device not initially among the multiple user devices, or an exit from the proximity of the computing system of a device initially among the multiple user devices;

accessing at least one user profile, wherein each particular user profile of the at least one accessed user profile is associated with a particular user device among the changed presence of multiple user devices;

updating the net demographic profile using information in accessed user profiles; and

selecting advertising content for presentation by a display device based upon the updated net demographic profile.

5. The method of claim 1, further comprising selecting the advertising content for presentation by the display device from particular advertising content that is stored on the computing system.

6. The method of claim 5, further comprising receiving the particular advertising content prior to a transmission of a program during which the selected advertising content is presented by the display device.

7. The method of claim 5, further comprising selecting the advertising content based on a geographic location of the computing system.

8. The method of claim 1, further comprising selecting the advertising content from particular advertising content being received by the computing system.

9. The method of claim 1, further comprising transmitting from the computing system to a service provider information for updating of at least one accessed user profile.

10. The method of claim 1, further comprising transmitting from the computing system to a service provider information identifying the selected advertising to obtain compensation for selection of the advertising.

4. (canceled)

11. A television receiver, comprising:

one or more processors;

an advertising selection module; and

memory containing instructions that when executed by the one or more processors cause the advertising selection module to;

detect presence of multiple user devices within a proximity of the television receiver;

access, for each particular user device of a subset that includes at least two of the multiple user devices but less than a total number of the multiple user devices, a user profile for each particular user device of the subset;

determine a net demographic profile based on information in the accessed user profiles; and

select advertising content for presentation by a display device based upon the net demographic profile.

12. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to:

detect a changed presence of multiple user devices as a result of either of an entry into the proximity of the television receiver of a user device not initially among the multiple user devices, or an exit from the proximity of the television receiver of a user device initially among the multiple user devices;

access at least one user profile, wherein each particular user profile of the at least one accessed user profile is associated with a particular user device among the changed presence of multiple user devices;

update the net demographic profile using information in the accessed user profiles; and

select advertising content for presentation by a display device based upon the updated net demographic profile.

13. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the television receiver to output for presentation by the display device the selected advertising content.

14. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to select the advertising content for presentation by the display device from particular advertising content stored in a local database of the television receiver.

15. The television receiver of claim 14, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to detect receipt of the particular advertising content prior to a transmission of a program during which the selected advertising content is presented by the display device.

16. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to select the advertising content based on a location of the television receiver.

17. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to transmit from the television receiver to a service provider information for updating at least one of the accessed user profiles.

18. The television receiver of claim 11, wherein the memory further contains instructions that when executed by the one or more processors cause the advertising selection module to transmit to a service provider information about the selected advertising content.

19. A television receiver of claim 11, wherein the accessed user profile is a local user profile transmitted from the particular user device.

20. A non-transitory processor-readable medium comprising processor-readable instructions to cause one or more processors to:

detect at a particular time presence of multiple user devices within a proximity of a television receiver;

access, for each particular user device of a subset of at least two of the multiple user devices, a user profile that is associated with each particular user device;

determine a net demographic profile based on demographic information in accessed user profiles;

select advertising content for presentation by a display device based upon the net demographic profile;

output for presentation by the display device the selected advertising content;

detect at another time following the particular time a changed presence of multiple user devices as a result of either of an entry into the proximity of the television receiver of a user device not initially among the multiple user devices, or an exit from the proximity of the television receiver of a user device initially among the multiple user devices;

access at least one user profile, wherein each particular user profile of the at least one accessed user profile is associated with a particular user device among the changed presence of multiple user devices;

update the net demographic profile using information in the accessed user profiles;

select advertising content for presentation by a display device based upon the updated net demographic profile; and

output for presentation by the display device the selected advertising content.