SYSTEM FOR MONITORING AND ANALYZING BEHAVIOR AND USES THEREOF

• US 20150025936A1
• Filed: 07/18/2014
• Published: 01/22/2015
• Est. Priority Date: 07/19/2013
• Status: Active Grant

• Current Assignee: Alpha Modus, Corp.
• Original Assignee: Eyeq Insights
• Inventors: Garel, Michael, Wang, Jim
• Granted Patent: US 10,360,571 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Systems for monitoring and analyzing behavior in various applications and uses thereof. Generally, the systems (and uses thereof) are for monitoring and analyzing consumer purchasing behavior in real-time to drive sales via engaging digital customer experiences. In embodiments, the disclosed system can include a retail store system that features and includes MAC address tracking, user eye tracking, object identification of goods on shelves, open API, advertising broker rules engine. In addition, the system can include a customer engagement with interactive output displays including displays with demographic intelligence, displays with demographics and MAC-panels throughout store at product, displays with demographics and MAC-single panel or few panels scattered throughout store, automated customer assistance at shelf, customer purchase at shelf.

Claims

1. A system for monitoring and analyzing behavior of persons at a location, wherein the system comprises:

(a) a server;

(b) one or more information monitoring devices operatively connected to the server;

(c) one or more databases operatively connected to (i) the server, (ii) at least one of the one or more information monitoring devices, or (iii) both; and

(d) a plurality of modules implemented by the server, wherein

(i) the plurality of modules are selected from the group consisting of demographic intelligence modules, traffic modules, object identification modules, engagement modules, review summary modules, client side content management and presentation system modules, virtual loyalty program modules, automated customer assistance at shelf modules, purchase at shelf modules, reporting modules, API modules, advertising broker rules engine modules, relevance rating modules, and combinations thereof,

(ii) at least one of the modules in the plurality of modules is a demographic intelligence module,

(iii) at least one of the modules in the plurality of modules is a tracking module, and

(iv) the system is operable to analyze information gathered by the information monitoring devices using the plurality of modules.

2. The system of claim 1, wherein the system is operable to analyze information gathered by the information monitoring devices in real-time using the plurality of modules.

3. The system of claim 1, wherein the server comprises a server located at the location operatively connected to cloud services.

4. The system of claim 1, wherein

(a) the tracking module is able to track the person within a predetermined area;

(b) the system is able to link the information from the person gathered in the demographic intelligence module and the tracking module; and

(c) the system is operable to analyze the linked information of the person in real-time.

5. The system of claim 4, wherein the tracking module comprises a MAC address tracking module.

6. The system of claim 5, wherein

(a) the one or more information monitoring devices comprises at least three receivers located in or by the location for receiving information about the location of the person at a given time;

(b) each of the at least three receivers is able to determine a distance between the person and the receiver at the given time;

(c) the system uses the distances between the person and the at least three receivers to track the person as the person moves about the location.

7. The system of claim 1 further comprising one or more displays operatively connected with the server, wherein the one or more displays are capable of engaging persons at the location based upon the information gathered by the one or more information monitoring devices.

8. The system of claim 1, wherein the location is a retail store.

9. The system of claim 8, wherein the system is operable for analyzing behavior of customers in the retail store in real-time.

10. The system of claim 9, further comprising one or more displays operatively connected with the server, wherein the one or more displays are capable of engaging the customers based upon the information gathered by the one or more information monitoring devices.

11. The system of claim 10, wherein

(a) the displays are interactive displays, and

(b) the interactive displays are information monitoring devices.

12. The system of claim 10, wherein the system is operable to determine what product within the retail store the customer is viewing.

13. The system of claim 10, wherein the one or more displays are operable to provide information to the customer based upon the information gathered by the one or more information monitoring devices.

14. The system of claim 9, wherein the system comprises a MAC address tracking module.

15. The system of claim 9, wherein the system is able to recognize repeat customers of the retail store.

16. The system of claim 9, wherein

(a) the system comprises a reporting module, and

(b) the system is operable for generating a report based upon the analyzed behavior of the customers.

17. The system of claim 9, wherein

(a) the system comprises a loyalty program module for a loyalty program for the retail store, and

(b) the system is operable to register the customer to the loyalty program, wherein the registration comprises information of the customer that can be used to analyze behavior.

18. The system of claim 9, wherein the system is operable for analyzing the customer behaviors for comparative product analysis.

19. The system of claim 9, wherein the system is operable for sending a communication to an employee of the retail store to signal the employee to interact with the customer based upon the analyzed behavior of the customer.

20. The system of claim 19, wherein the communication comprises an identification of a product being sought by the customer and materials about such product.

21. The system of claim 9, wherein the system is operable to provide marketing and advertising messages to the customer based upon the information gathered by the one or more information monitoring devices.

22. The system of claim 9, wherein

(a) the system comprises a relevant rating engine module;

(b) the one or more information monitoring devices are operable to interact with the customer to gather information of the customer'"'"'s age and gender by interactive questioning.

23. The system of claim 9, wherein the information monitoring devices are selected from the group consisting of computing devices, user input and output devices, displays, POS devices, cameras, sensors;

WIFI devices;

in-store customer devices;

output devices;

system for communicating to user devices, and kiosks.

24. The system of claim 9 further comprising a coupon printer, wherein the coupon printer prints out a coupon for a customer based upon the information gathered by the one or more information monitoring devices.

25. A method comprising:

(a) using one or more information monitoring devices to gather information about a person in proximity of at least one of the one or more information monitoring devices, wherein

(i) the one or more information monitoring device is operably connected to (A) a server, (B) one or more databases, or (C) both,

(ii) a plurality of modules are implemented by the server, wherein

(A) the plurality of modules are selected from the group consisting of demographic intelligence modules, traffic modules, object identification modules, engagement modules, review summary modules, client side content management and presentation system modules, virtual loyalty program modules, automated customer assistance at shelf modules, purchase at shelf modules, reporting modules, API modules, advertising broker rules engine modules, relevance rating modules, and combinations thereof,

(B) at least one of the modules in the plurality of modules is a demographic intelligence module, and

(C) at least one of the modules in the plurality of modules is a tracking module; and

(b) analyzing the information gathered by the information monitoring devices using the plurality of modules.

26. A non-statutory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a processor associated with a computing device, performs a method comprising:

(a) using one or more information monitoring devices to gather information about a person in proximity of at least one of the one or more information monitoring devices, wherein

(i) the one or more information monitoring device is operably connected to (A) a server, (B) one or more databases, or (C) both,

(ii) a plurality of modules are implemented by the server, wherein

(A) the plurality of modules are selected from the group consisting of demographic intelligence modules, traffic modules, object identification modules, engagement modules, review summary modules, client side content management and presentation system modules, virtual loyalty program modules, automated customer assistance at shelf modules, purchase at shelf modules, reporting modules, API modules, advertising broker rules engine modules, relevance rating modules, and combinations thereof,

(B) at least one of the modules in the plurality of modules is a demographic intelligence module, and

(C) at least one of the modules in the plurality of modules is a tracking module; and

(b) analyzing the information gathered by the information monitoring devices using the plurality of modules.