TARGETED MESSAGE RESPONSE
First Claim
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1. A method for targeting a message response, the method comprising:
- a computer system determining, from an electronic message, a recipient and one or more keywords associated with the electronic message;
the computer system calculating a user interest rating for the one or more keywords associated with the electronic message;
the computer system, in response to a user drafting a subsequent electronic message addressed to the recipient, comparing rated keywords, including the one or more keywords stored in association with the recipient, to a subject line and message content of the subsequent electronic message; and
the computer system suggesting an alternative subject line incorporating at least one of the rated keywords stored in association with the recipient.
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Abstract
A tool for targeting a message response. The tool monitors reactions of a user to message subject lines, message content, and social networks. The tool analyzes user interest data and calculates a user interest rating per keyword. Rated keywords are stored in association with the user. When a user drafts a message addressed to a recipient, the tool compares rated keywords within the recipient'"'"'s log with the subject line and message content. The tool suggests an alternative subject line likely to elicit a faster and more detailed response from the recipient.
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Citations
20 Claims
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1. A method for targeting a message response, the method comprising:
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a computer system determining, from an electronic message, a recipient and one or more keywords associated with the electronic message; the computer system calculating a user interest rating for the one or more keywords associated with the electronic message; the computer system, in response to a user drafting a subsequent electronic message addressed to the recipient, comparing rated keywords, including the one or more keywords stored in association with the recipient, to a subject line and message content of the subsequent electronic message; and the computer system suggesting an alternative subject line incorporating at least one of the rated keywords stored in association with the recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer program product for targeting a message response, the computer program product comprising:
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one or more computer-readable storage media and program instructions stored on the one or more computer-readable storage media, the program instructions comprising; program instructions to determine, from an electronic message, a recipient and one or more keywords associated with the electronic message; program instructions to calculate a user interest rating for the one or more keywords associated with the electronic message; program instructions, in response to a user drafting a subsequent electronic message addressed to the recipient, to compare rated keywords, including the one or more keywords stored in association with the recipient, to a subject line and message content of the subsequent electronic message; and program instructions to suggest an alternative subject line incorporating at least one of the rated keywords stored in association with the recipient. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for targeting a message response, the system comprising:
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one or more computer processors; one or more computer-readable storage media; program instructions stored on at least one of the one or more computer-readable storage media for execution by at least one of the one or more computer processors, the program instructions comprising; program instructions to determine, from an electronic message, a recipient, and one or more keywords associated with the electronic message; program instructions to calculate a user interest rating for the one or more keywords associated with the electronic message; program instructions, in response to a user drafting a subsequent electronic message addressed to the recipient, to compare rated keywords, including the one or more keywords stored in association with the recipient, to a subject line and message content of the subsequent electronic message; and program instructions to suggest an alternative subject line incorporating at least one of the rated keywords stored in association with the recipient. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification