PREVIEWING EXPANDABLE CONTENT ITEMS

• US 20150026584A1
• Filed: 02/28/2012
• Published: 01/22/2015
• Est. Priority Date: 02/28/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Kobyakov, Pavel, Labounko, Fedor
• Granted Patent: US 9,898,174 B2
• Time in Patent Office: Days
• US Class Current: 715/739
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a preview of an expandable content item. The subject matter of the specification is embodied in a method that includes presenting an interface configured to receive input for designating characteristics associated with an expandable content item and receiving, via the interface, a designation of one or more directions for expansion of the expandable content item. The method also includes presenting a control for enabling selection of a preview option, and receiving a selection of the control. The method further includes presenting a preview interface responsive to receiving the selection of the control, the preview interface including an option for designating a selection of at least a first or a second different preview environment. The preview interface also includes a preview area that displays the expandable content item in accordance with the one or more directions in a position on a page.

Claims

1. A method comprising:

presenting an interface configured to receive input for designating characteristics associated with an expandable content item;

receiving, via the interface, a designation of one or more directions for expansion of the expandable content item;

presenting a control for enabling selection of a preview option;

receiving a selection of the control; and

responsive to receiving the selection of the control, presenting a preview interface that includes an option for designating a selection of at least a first or a second different preview environment, the preview interface including a preview area that displays the expandable content item in accordance with the one or more directions in a position on a page.

2. The method of claim 1, wherein presenting the preview interface includes

presenting the expandable content item in an unexpanded state in the preview interface;

receiving a triggering action for expanding the expandable content item; and

presenting an expanded state of the expandable content item responsive to receipt of the triggering action.

3. The method of claim 1, wherein the first preview environment is a JavaScript environment and the second preview environment is an iFrame environment.

4. The method of claim 1, wherein the expandable content item is an advertisement.

5. The method of claim 1, further comprising providing a suggested designation for expansion of the expandable content item, the suggested designation including at least one direction of expansion that is different from the designation of the one or more directions.

6. The method of claim 1, wherein the position of the expandable content item on the page is based on the designation of the one or more directions.

7. The method of claim 1, wherein the interface is configured to allow selection of a size of expansion of the expandable content.

8. The method of claim 1, wherein presenting the control further comprises providing a control that presents selection options to the user for designating parameters for rendering the expandable content item in the preview interface.

9-17. -17. (canceled)

18. A system comprising:

a sponsor interface engine configured to present an interface for receiving an input for designating characteristics associated with an expandable content item, and a designation one or more directions for expansion of the expandable content item, wherein the sponsor interface engine is further configured to present a control for enabling selection of a preview option and receive a selection of the control; and

a preview interface engine configured to present a preview interface responsive to receiving the selection of the control, the preview interface including an option for designating a selection of at least a first or a second different preview environment, and a preview area that displays the expandable content item in accordance with the one or more directions in a position on a page.

19. The system of claim 18, wherein the preview interface engine is further configured to:

present the expandable content item in an unexpanded state in the preview interface;

receive a triggering action for expanding the expandable content item; and

present an expanded state of the expandable content item responsive to receipt of the triggering action.

20. The system of claim 18, wherein the first preview environment is a JavaScript environment and the second preview environment is an iFrame environment.

21. The system of claim 18, wherein the expandable content item is an advertisement.

22. The system of claim 18, wherein one of the sponsor interface engine or the preview interface engine is further configured to provide a suggested designation for expansion of the expandable content item, the suggested designation including at least one direction of expansion that is different from the designation of the one or more directions.

23. The system of claim 18, wherein the position of the expandable content item on the page is based on the designation of the one or more directions.

24. The system of claim 18, wherein the sponsor interface engine is configured to allow selection of a size of expansion of the expandable content.

25. The system of claim 18, wherein presenting the control further comprises providing a control that presents selection options to the user for designating parameters for rendering the expandable content item in the preview interface.

26-34. -34. (canceled)

35. A computer readable storage device having encoded thereon computer readable instructions, which when executed by a processor, cause a processor to perform operations comprising:

presenting an interface configured to receive input for designating characteristics associated with an expandable content item;

receiving, via the interface, a designation of one or more directions for expansion of the expandable content item;

presenting a control for enabling selection of a preview option;

receiving a selection of the control; and

responsive to receiving the selection of the control, presenting a preview interface that includes an option for designating a selection of at least a first or a second different preview environment, the preview interface including a preview area that displays the expandable content item in accordance with the one or more directions in a position on a page.

36. The computer readable storage device of claim 35, wherein the operations further comprise:

presenting the expandable content item in an unexpanded state in the preview interface;

receiving a triggering action for expanding the expandable content item; and

presenting an expanded state of the expandable content item responsive to receipt of the triggering action.

37-38. -38. (canceled)