Physical Presence and Advertising
First Claim
1. A method, comprising:
- collecting, with a presence detection device, presence information of a user;
identifying the user, with a first computer, based at least in part on identifying information derived from at least a portion of the presence information;
determining, with a second computer, at least one advertisement based at least in part on profile information of the identified user; and
presenting the at least one advertisement to the user.
1 Assignment
0 Petitions
Accused Products
Abstract
Novel tools and techniques are provided for enabling or implementing presence detection and/or advertising based on detected presence and/or based on monitored media content or monitored users. In some embodiments, media content—including, without limitation, movies, television programs, music, video games, and/or the like—may be presented to a user(s) via a presence detection device (“PDD”), and information regarding such presented media content may be monitored and sent to a server for analysis. The user(s) (and the user(s)'"'"'s reactions) may be monitored, and such monitored data may also be sent to the server for analysis. The server might determine (and present to the user(s)) at least one advertisement, based at least in part on each of one or more of the monitored media content, the monitored user(s), presence information of the user(s), user profile of the user(s), demographic group(s) of each user, and/or the like.
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Citations
33 Claims
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1. A method, comprising:
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collecting, with a presence detection device, presence information of a user; identifying the user, with a first computer, based at least in part on identifying information derived from at least a portion of the presence information; determining, with a second computer, at least one advertisement based at least in part on profile information of the identified user; and presenting the at least one advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. An apparatus, comprising:
a non-transitory computer readable medium having encoded thereon a set of instructions executable by one or more processors to perform one or more operations, the set of instructions comprising; instructions for receiving presence information from a presence detection device; and instructions for determining at least one advertisement to serve, based at least in part on the presence information.
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30. A system, comprising:
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a computer; and a presence detection device; the computer comprising; one or more first processors; and a first non-transitory computer readable medium in communication with the one or more first processors, the first non-transitory computer readable medium having encoded thereon a first set of instructions executable by the one or more first processors to perform one or more operations, the first set of instructions comprising; instructions for receiving presence information of a user from the presence detection device; and instructions for determining at least one advertisement to serve, based at least in part on the presence information of the user; the presence detection device configured to collect the presence information, the presence detection device comprising; a video input interface to receive video input from a local content source; an audio input interface to receive audio input from the local content source; a video output interface to provide video output to a display device; an audio output interface to provide audio output to an audio receiver; an image capture device to capture at least one of image data or video data; an audio capture device to capture audio data; a network interface; one or more second processors; and a second non-transitory computer readable medium in communication with the one or more second processors, the second non-transitory computer readable medium having encoded thereon a second set of instructions executable by the one or more second processors to control operation of the presence detection device, the second set of instructions comprising; instructions for controlling the image capture device to capture one of a video stream or at least one image of the user; instructions for controlling the audio capture device to capture an audio stream; instructions for encoding the captured video stream and the captured audio stream to produce a series of data packets comprising presence information of the user; instructions for transmitting, using the network interface, the series of data packets comprising presence information of the user, for reception by the computer; instructions for receiving, from the computer, the determined at least one advertisement that is based at least in part on the presence information of the user; and instructions for presenting the determined at least one advertisement to the user.
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31. An image capture device configured to be accessible over a network, the image capture device comprising:
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an image sensor to capture at least one of image data or video data; a communication system; one or more processors; and a computer readable medium in communication with the one or more processors, the computer readable medium having encoded thereon a set of instructions executable by the computer system to perform one or more operations, the set of instructions comprising; instructions for collecting presence information of a user; and instructions for sending the collected presence information to a computer over a network to determine at least one advertisement to serve to the user, based at least in part on profile information of the user. - View Dependent Claims (32, 33)
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Specification