INTERACTIVE VIDEO VIEWING

• US 20150026728A1
• Filed: 07/11/2014
• Published: 01/22/2015
• Est. Priority Date: 07/19/2013
• Status: Active Grant

• Current Assignee: Bottle Rocket, LLC. (WPP PLC)
• Original Assignee: The Carter Group, L.L.C.
• Inventors: CARTER, Calvin, OSBURN, Jason, MADDUX, Scott, ROCHE, Chris
• Granted Patent: US 9,986,307 B2
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game

Abstract

A method and apparatus for providing an interactive video viewing experience for a user. The user has an internet enabled device and launches an interactive watching application (IWA) on his device. Using the IWA, he brings up a list of available video content and selects a video for viewing. As the user is viewing the video, an overlay display appears on the lower portion of the screen and overlays a portion of the still running video. The overlay displays “Touch for information regarding this program.” When the user touches the display, the video pauses and a web page containing information regarding or relating to the program or its subject matter is displayed. Utilizing various similar overlays, an interactive video viewing experience is provided to the user. The experience can include various overlays and associated experiences, such as obtaining information regarding new characters or consumer products as they appear.

Claims

1. A method for providing an interactive video watching experience to a user, the method comprising:

causing, by a server, a video to be played on a display screen of an internet enabled device associated with the user, whereby, when the video is being played, the video is not paused and multiple frames of the video are being at least partially displayed on the display screen each second;

sending, by the server, a trigger of a plurality of triggers associated with the video to the internet enabled device,

the trigger associated with a display element of a plurality of display elements, and with an event that occurs at a specific point of the video, the event being one of a plurality of events that occur in the video,

each of the plurality of triggers associated with at least one of the display elements, and with at least one of the events,

the display element configured to be used by a device in association with generating an overlay to be displayed over the video on a portion of the display screen as the video is being displayed on the display screen,

the trigger configured to cause the overlay to be displayed on the display screen in response to the specific point of the video being reached as the video is being displayed on the display screen;

receiving, by the server, a message sent by the internet enabled device in response to the internet enabled device receiving an indication that the user touched the display screen while the overlay was being displayed on the display screen; and

in response to receiving the message, causing, by the server, feed data from a feed to be sent to the internet enabled device to enable the internet enabled device to display, on the display screen while the video is also being played, display data obtained based on the feed data, wherein the feed data is associated with the video via a database.

2. The method of claim 1, wherein when the feed data is a uniform resource locator (URL) or an internet protocol (IP) address of a second feed, the display data is second feed data received from the second feed by the internet enabled device.

3. The method of claim 1, wherein the server causing the feed data to be sent to the internet enabled device includes sending the feed data to the internet enabled device, wherein the server previously obtained the feed data from the feed and stored the feed data at a storage device.

4. The method of claim 1, wherein the event is any of reaching a predefined time point in the video, reaching a point in the video when a specific product appears in the video, reaching a point in the video when a specific cast member of a program or movie of the video appears in the video, reaching a point in the video when a specific commercial appears in the video, reaching a point in the video when a commercial from a specific company appears in the video, reaching a point in the video when a commercial about a specific product appears in the video, or reaching a point in the video when the program or the movie of the video begins or ends.

5. The method of claim 1, wherein the feed data is any of a URL, an IP address, another video, an advertisement, meta-data associated with the video, a title, description, or list of cast members of a program or movie of the video, user-related information related to a social media or a social network account of the user, schedule data related to programming of a real time stream, or user profile data of the user.

6. The method of claim 1, wherein the device is one of the server or the internet enabled device.

7. A method comprising:

displaying, by an internet enabled device associated with a user, a video on a display screen of the internet enabled device;

receiving, by the internet enabled device, a trigger of a plurality of triggers associated with the video,

the trigger associated with a display element of a plurality of display elements, and with an event that occurs at a specific point of the video, the event being one of a plurality of events that occur in the video,

each of the plurality of triggers associated with at least one of the display elements, and with at least one of the events;

generating, by the internet enabled device, an overlay to be overlaid over the video as the video is being displayed on a portion of the display screen, wherein the overlay is generated based on the display element;

displaying the overlay, by the internet enabled device, in response to the specific point of the video being reached, and as the video is being displayed on the display screen;

receiving, by the internet enabled device, feed data from a feed; and

displaying display data, by the internet enabled device, in response to the internet enabled device receiving an indication that the user touched the display screen while the overlay was being displayed on the display screen, wherein the display data is received or generated based on the feed data.

8. The method of claim 7, wherein the feed data is a uniform resource locator (URL) or an internet protocol (IP) address associated with a computer and the video includes a program or a movie, the method further comprising:

receiving website data, from the computer, that includes information related to the program or the movie, wherein the display data is the website data.

9. The method of claim 7, wherein the feed data is user-related information obtained based on a social media or a social network account of the user, the method further comprising:

generating a modal view based on the user-related information to enable the user to share information via the social media or the social network account of the user, wherein the display data is the model view.

10. The method of claim 7, wherein the video includes a program or a movie and the feed data includes information regarding a cast member of the program or the movie, the method further comprising:

generating a modal view based on the information regarding the cast member, wherein the display data is the modal view.

11. The method of claim 7, wherein the video includes a program or a movie and the feed data includes a quiz or a poll related to the program or the movie, the method further comprising:

generating a modal view based on the quiz or the poll, wherein the display data is the modal view.

12. The method of claim 7, wherein the feed data includes information regarding some other program, the method further comprising:

sending a message to cause the other program to be recorded by a digital video recorder (DVR) associated with the user, the message sent in response to the internet enabled device receiving the indication that the user touched the display screen.

13. The method of claim 7, wherein the video includes a program or a movie that includes a product placement arranged by an advertiser and the feed data includes information associated with the product, the method further comprising:

generating a modal view based on the information associated with the product, wherein the display data is the modal view.

14. An internet enabled device comprising:

a processor;

a display screen coupled to the processor,

a communication interface, coupled to the processor, through which to communicate with other devices; and

a storage device coupled to the processor, the storage device storing instructions which, when executed by the processor, cause the internet enabled device to perform operations including;

playing a video on the display screen, whereby, when the video is being played, the video is not paused and multiple frames of the video are being at least partially displayed on the display screen each second;

receiving a trigger of a plurality of triggers associated with the video,

the trigger associated with a display element of a plurality of display elements, and with an event that occurs at a specific point of the video, the event being one of a plurality of events that occur in the video,

each of the plurality of triggers associated with at least one of the display elements, and with at least one of the events;

generating an overlay to be overlaid over the video as the video is being played on a portion of the display screen, wherein the overlay is generated based on the display element;

displaying the overlay in response to the specific point of the video being reached, and as the video is being played on the display screen;

receiving feed data from a feed; and

displaying display data in response to the internet enabled device receiving an indication that the user touched the display screen while the overlay was being displayed on the display screen, wherein the display data is received or generated based on the feed data.

15. The internet enabled device of claim 14, wherein the overlay communicates a time based offer.

16. The internet enabled device of claim 15, wherein the offer is valid from when the overlay first communicates the time based offer till when the video ends.

17. The internet enabled device of claim 14, wherein the overlay communicates information related to a good for sale and the operations further include:

in response to the indication that the user touched the display screen, pausing the video and displaying contextually relevant information related to the good.

18. The internet enabled device of claim 17, wherein the good for sale is pizza, and wherein the contextually relevant information is a listing of local pizza delivery services.

19. The internet enabled device of claim 14, wherein the overlay communicates information related to a connected device of the user and the operations further include:

sending a message to the connected device to obtain connected device information; and

based on the connected device information, displaying personalized information.

20. The internet enabled device of claim 19, wherein the overlay communicates product information related to a connected device of the user, wherein the connected device is an automobile, wherein the connected device information is a date of a last oil change and a mileage since the last oil change, and wherein the personalized information is maintenance information regarding a need for a new oil change.

21. The internet enabled device of claim 19, wherein the overlay asks if the user would like to change the lighting level in the room, wherein the connected device is a lighting device, wherein the connected device information is a current setting for a brightness control of the lighting device, and wherein the personalized information is an option to change the status of the lighting device that is based on the current setting of the brightness control.