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REAL TIME IMPLICIT USER MODELING FOR PERSONALIZED SEARCH

  • US 20150032717A1
  • Filed: 10/10/2014
  • Published: 01/29/2015
  • Est. Priority Date: 05/02/2006
  • Status: Abandoned Application
First Claim
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1. A system for dynamically modifying search results comprising:

  • a user interface on a first computer configured to receive one or more keywords for use as search terms from a user;

    a search engine which provides a first set of search result objects;

    a monitoring program whichmonitors which object said user clicks on in interacting with said first set of search result objects,compiles information to infer user intent based on said clicked object,after the user selects an object from said search result objects, immediately automatically re-ranks said first set of search result objects based on said inferred user intent, so that upon said user returning from said object to said set of objects including said object, without the user resubmitting the search, the re-ranked objects will be visible,does said re-ranking in a same query session; and

    displays to said user the re-ranked objects;

    wherein objects previously viewed by the user are not re-ranked, only objects not previously viewed are re-ranked.

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