DISPLAYING ADS ON A MOBILE DEVICE OUTSIDE OF A MOBILE APP

• US 20150039440A1
• Filed: 01/11/2014
• Published: 02/05/2015
• Est. Priority Date: 07/31/2013
• Status: Active Grant

• Current Assignee: Adenda Media Inc.
• Original Assignee: Adenda Media Inc.
• Inventors: Doumet, Francis George
• Granted Patent: US 9,619,824 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Ads delivered to mobile devices by virtue of a mobile app executing on the device are displayed on the device screen outside the confines or borders of the mobile app. This enables app developers to display ads through their apps to app users wherein the ads are displayed outside the confines of the actual app as displayed on the device. That is, the ad may be displayed as what may be characterized as a ‘regular non-app generated’ ad, such as on the device'"'"'s home or lock screen (display areas not normally associated with an app). In this manner, clutter is decreased within mobile apps that would otherwise be caused by the ads. Consequently, advertisers are more likely to pay higher rates thereby generating more revenue for app developers or related entities.

Claims

1. A method of displaying an ad on a screen of a mobile device, the method comprising:

creating a first ad request, said creating performed by mobile application software and executed by a processor on the mobile device;

determining a location of the mobile device;

collecting mobile device user information;

collecting mobile device information;

creating a second ad request based in part on said location, said user information, and said device information;

transmitting a second ad request to an ad server; and

displaying an ad on the mobile device if there is a response from the ad server, wherein the ad is displayed outside the confines of the mobile app as displayed on the screen of the device.

2. A method as recited in claim 1 further comprising:

refreshing the ad on the mobile device at the occurrence of specific operating system events.

3. A method as recited in claim 1 further comprising:

assigning rewards to a user of the mobile app when the user agrees to accept ads on the mobile device and having the ads displayed outside the confines of the mobile app as displayed on the screen of the device.

4. A method as recited in claim 3 further comprising:

registering an address of a reward server with a rewards module on the mobile device.

5. A method as recited in claim 4 further comprising:

utilizing the rewards server to maintain a record of user rewards.

6. A mobile device comprising:

a processor;

a network interface;

a display component; and

a data storage component storing mobile app native software and a mobile ad software development kit (SDK), said SDK including a mobile ad API, an ad manager, an ad display module, a mobile device user module, a mobile device location module, and mobile device module, wherein said ad manager communicates with an ad server and with the mobile device user module, mobile device location module, and mobile device module.

7. A mobile device as recited in claim 6 further comprising:

an events module; and

a rewards module.