APPARATUSES, METHODS AND SYSTEMS FOR AD-HOC APPLICATIONS BASED ON ADVERTISEMENT
First Claim
1. A method, comprising:
- determining proximity of a first mobile client device and a second mobile client device,wherein the first mobile client device is associated with a first user and the second mobile client device is associated with a second user;
establishing a communication connection between the first mobile client device and the second mobile client device;
receiving data on the first mobile client device from the second mobile client device through the communication connection; and
causing, at least in part, a displaying of the data on the first mobile client device.
2 Assignments
0 Petitions
Accused Products
Abstract
The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.
6 Citations
20 Claims
-
1. A method, comprising:
-
determining proximity of a first mobile client device and a second mobile client device, wherein the first mobile client device is associated with a first user and the second mobile client device is associated with a second user; establishing a communication connection between the first mobile client device and the second mobile client device; receiving data on the first mobile client device from the second mobile client device through the communication connection; and causing, at least in part, a displaying of the data on the first mobile client device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. An apparatus, comprising:
-
at least one processor; and at least one memory including computer program code, for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following; determine proximity of a first mobile client device and a second mobile client device, wherein the first mobile client device is associated with a first user and the second mobile client device is associated with a second user; establish a communication connection between the first mobile client device and the second mobile client device; receive data on the first mobile client device from the second mobile client device through the communication connection; and cause, at least in part, a displaying of the data on the first mobile client device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A non-transitory computer-readable storage medium caning one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
-
determine proximity of a first mobile client device and a second mobile client device, wherein the first mobile client device is associated with a first user and the second mobile client device is associated with a second user; establish a communication connection between the first mobile client device and the second mobile client device; receive data on the first mobile client device from the second mobile client device through the communication connection; and cause, at least in part, a displaying of the data on the first mobile client device. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification