SOCIAL SNIPPET AUGMENTING

• US 20150039603A1
• Filed: 08/02/2013
• Published: 02/05/2015
• Est. Priority Date: 08/02/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Alonso, Omar, Ormont, Justin, Kandylas, Vasileios
• Granted Patent: US 10,229,206 B2
• Time in Patent Office: Days
• US Class Current: 707/728
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/20 Education
• CPC Class Codes: G06Q 50/26 Government or public services business processes related to the transportation industry G06Q50/40

Abstract

One or more techniques and/or systems are provided for augmenting a social snippet with an augmentation tagline. For example, a search user may submit a search query through a search interface (e.g., “algebra help” search query). An entity associated with the search query may be identified (e.g., a math professor). A set of taglines associated with the entity may be retrieved (e.g., descriptive information about the math professor extracted from social networks, documents, websites, etc.). A social snippet for the entity may be augmented with an augmentation tagline selected from the set of taglines or generated based upon information relating to the entity. The augmented social snippet may be displayed through the search interface, and the augmentation tagline may indicate a relevance of the entity to the search user (e.g., an indication that the math professor teaches algebra at a university attended by the search user).

Claims

1. A method for augmenting a social snippet, comprising:

identifying an entity associated with a search query;

retrieving a set of taglines associated with the entity;

assigning quality scores to respective taglines within the set of taglines;

obtaining a social snippet for the entity;

augmenting the social snippet with an augmentation tagline selected from the set of taglines based upon the augmentation tagline comprising a tagline assigned a quality score above an augmentation threshold to generate an augmented social snippet; and

displaying the augmented social snippet through a search result interface associated with search results of the search query.

2. The method of claim 1, the entity comprising at least one of a person, a business, time, a tangible object, an idea, an intangible item, or a location.

3. The method of claim 1, comprising:

responsive to the set of taglines not comprising at least one tagline or not comprising at least one tagline assigned a quality score above the augmentation threshold;

retrieving identification information for the entity; and

constructing a new tagline as the augmentation tagline based upon the identification information.

4. The method of claim 3, the retrieving identification information comprising at least one of:

evaluating a social network profile for the entity;

evaluating a document created by the entity;

evaluating a website associated with the entity;

evaluating a company associated with the entity;

or

determining whether the entity is an authority in a topic associated with the search query.

5. The method of claim 3, the constructing a new tagline comprising:

evaluating a social network of a search user that submitted the search query against the identification information to determine a commonality between the search user and the entity; and

indicating the commonality within the new tagline.

6. The method of claim 1, comprising:

evaluating a social network of a search user that submitted the search query against identification information of the entity to determine a commonality between the search user and the entity; and

indicating the commonality within the augmentation tagline.

7. The method of claim 6, the commonality corresponding to at least one of a business, a sports activity, a hobby, a social network friend, a school, an area of expertise, a location, or a common interest.

8. The method of claim 1, the assigning quality scores comprising:

assigning a first quality score to a first tagline based upon at least one of a relevance to the search query, an assumed interest level of the user, a quality of the first tagline, a source of the first tagline, a length of the first tagline, a reading level of the first tagline, a language of the first tagline, or a second entity specified within the first tagline.

9. The method of claim 1, the search query corresponding to a business topic, and the assigning quality scores comprising:

assigning a first quality score to a first tagline based upon a first source of the first tagline comprising a personal social network; and

assigning a second quality score to a second tagline based upon a second source of the second tagline comprising a professional social network, the second quality score higher than the first quality score based upon the search query corresponding to the business topic.

10. The method of claim 1, the search query corresponding to a personal topic, and the assigning quality scores comprising:

assigning a first quality score to a first tagline based upon a first source of the first tagline comprising a personal social network; and

assigning a second quality score to a second tagline based upon a second source of the second tagline comprising a professional social network, the first quality score higher than the second quality score based upon the search query corresponding to the personal topic.

11. The method of claim 1, the augmentation tagline indicating a relevance of the entity to a search user that submitted the search query.

12. The method of claim 1, the search query associated with a search user, and the method comprising:

identifying the entity as being associated with a second search query submitted by a second search user different than the search user; and

augmenting a second instance of the social snippet for the entity with a second augmentation tagline different than the augmentation tagline based upon a commonality between the second search user and the entity to generate a second augmented social snippet.

13. The method of claim 1, the search query associated with a search user, and the assigning quality scores comprising:

decreasing a first quality score assigned to a first tagline based upon the first tagline being previously displayed to the search user through a previous instance of the social snippet.

14. The method of claim 1, the augmenting the social snippet comprising:

augmenting the social snippet with a second augmentation tagline.

15. The method of claim 1, the search query associated with a search user, and the method comprising:

identifying a second entity as associated with the search query;

assigning a search user relevance ranking to the entity based upon a relevance of the entity to the search user;

assigning a second search user relevance ranking to the second entity based upon a relevance of the second entity to the search user; and

selectively generating the social snippet for the entity, but not a second social snippet for the second entity, based upon the search user relevance ranking being higher than the second search user relevance ranking.

16. A system for augmenting a social snippet, comprising:

a social snippet component configured to;

identify an entity associated with a search query;

retrieve a set of taglines associated with the entity;

assign quality scores to respective taglines within the set of taglines;

obtain a social snippet for the entity;

augment the social snippet with an augmentation tagline selected from the set of taglines based upon the augmentation tagline comprising a tagline assigned a quality score above an augmentation threshold to generate an augmented social snippet; and

display the augmented social snippet through a search result interface associated with search results of the search query.

17. The system of claim 16, the social snippet component configured to:

responsive to the set of taglines not comprising at least one tagline or not comprising at least one tagline assigned a quality score above the augmentation threshold;

retrieve identification information for the entity; and

construct a new tagline as the augmentation tagline based upon the identification information.

18. The system of claim 16, the social snippet component configured to:

evaluate a social network of a search user that submitted the search query against identification information of the entity to determine a commonality between the search user and the entity; and

indicate the commonality within the augmentation tagline.

19. The system of claim 16, the search query associated with a search user, and the social snippet component configured to:

identify the entity as being associated with a second search query submitted by a second search user different than the search user; and

augment a second instance of the social snippet for the entity with a second augmentation tagline different than the augmentation tagline based upon a commonality between the second search user and the entity to generate a second augmented social snippet.

20. A computer readable medium comprising instructions which when executed at least in part via a processing unit perform a method for augmenting a social snippet, comprising:

identifying an entity associated with a search query;

retrieving a set of taglines associated with the entity;

assigning quality scores to respective taglines within the set of taglines;

responsive to the set of taglines not comprising at least one tagline or not comprising at least one tagline assigned a quality score above the augmentation threshold;

retrieving identification information for the entity; and

constructing a new tagline as an augmentation tagline based upon the identification information;

obtaining a social snippet for the entity;

augmenting the social snippet with the augmentation tagline; and

displaying the augmented social snippet through a search result interface associated with search results of the search query.