Webpage Form Optimization

• US 20150039622A1
• Filed: 03/12/2014
• Published: 02/05/2015
• Est. Priority Date: 07/31/2013
• Status: Active Grant

• Current Assignee: Captora, Inc.
• Original Assignee: Captora, Inc.
• Inventors: Sampath-Kumar, Srihari P., Mukherjee, Anindo
• Granted Patent: US 9,576,066 B2
• Time in Patent Office: Days
• US Class Current: 707/740
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/205 Parsing

Abstract

Exemplary methods, apparatuses, and systems parse a form from a webpage to identify a plurality of input areas and corresponding input types. A multi-sequence form including a plurality of stages is generated. Each stage of the multi-sequence form is to be displayed and submitted independently of other stages of the multi-sequence form. Each stage of the multi-sequence form corresponds to a subset of the parsed form including one or more of the identified input areas. One of the plurality of identified input areas is identified to be of an input type categorized as having a higher likelihood of being completed and submitted by a user. The multi-sequence form is ordered such that the identified input area is ordered first. An updated version of the webpage is generated including the generated multi-sequence form in the determined order in place of the parsed form.

Claims

1. A computer-implemented method, comprising:

parsing, by a computer, a form from a webpage to identify a plurality of input areas and corresponding input types;

generating, by the computer, a multi-sequence form, the multi-sequence form including a plurality of stages, wherein each stage of the multi-sequence form is to be displayed and submitted independently of other stages of the multi-sequence form, and wherein each stage of the multi-sequence form corresponds to a subset of the parsed form including one or more of the identified input areas;

determining, by the computer, one of the plurality of identified input areas to be of an input type categorized as having a higher likelihood of being completed and submitted by a user;

determining, by the computer, an order in which to present each stage of the multi-sequence form, wherein a stage including the identified input area determined to be of the input type categorized as having a higher likelihood of being completed and submitted by the user is ordered first; and

generating, by the computer, an updated version of the webpage including the generated multi-sequence form in the determined order in place of the parsed form.

2. The computer-implemented method of claim 1, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is a request for non-personal information.

3. The computer-implemented method of claim 1, wherein the computer determines the order in which to present each stage of the multi-sequence form upon receiving a request from the user to load the updated version of the webpage.

4. The computer-implemented method of claim 3, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is based upon a an incoming signal indicating what lead the user to request to load the updated version of the webpage.

5. The computer-implemented method of claim 1, further comprising:

receiving a submission of a first stage of the multi-sequence form, the submission including user input data entered into an input area of the first stage of the multi-sequence form;

generating a data query using the user input data; and

displaying, in response to the received submission, a second stage of the multi-sequence form and a description of results of the data query.

6. The computer-implemented method of claim 1, further comprising:

determining another order in which to present each stage of the multi-sequence form;

generating another updated version of the webpage including the generated multi-sequence form in the other order in place of the parsed form;

presenting one of the updated versions of the webpage to a first group of users and the other of the updated versions of the webpage to a second group of users; and

selecting between the updated versions of the webpage in response to determining which of the updated versions of the webpage results in a higher completed submission rate of stages of the multi-sequence form.

7. The computer-implemented method of claim 1, wherein generating the updated version of the webpage comprises presenting a template of the updated version of the webpage to an administrator for reformatting due to multi-sequence form occupying less space than the form.

8. A non-transitory computer-readable medium storing instructions, which when executed by a processing device, cause the processing device to perform a method comprising:

parsing a form from a webpage to identify a plurality of input areas and corresponding input types;

generating a multi-sequence form, the multi-sequence form including a plurality of stages, wherein each stage of the multi-sequence form is to be displayed and submitted independently of other stages of the multi-sequence form, and wherein each stage of the multi-sequence form corresponds to a subset of the parsed form including one or more of the identified input areas;

determining one of the plurality of identified input areas to be of an input type categorized as having a higher likelihood of being completed and submitted by a user;

determining an order in which to present each stage of the multi-sequence form, wherein a stage including the identified input area determined to be of the input type categorized as having a higher likelihood of being completed and submitted by the user is ordered first; and

generating an updated version of the webpage including the generated multi-sequence form in the determined order in place of the parsed form.

9. The non-transitory computer-readable medium of claim 8, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is a request for non-personal information.

10. The non-transitory computer-readable medium of claim 8, wherein the processing device determines the order in which to present each stage of the multi-sequence form upon receiving a request from the user to load the updated version of the webpage.

11. The non-transitory computer-readable medium of claim 10, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is based upon a an incoming signal indicating what lead the user to request to load the updated version of the webpage.

12. The non-transitory computer-readable medium of claim 8, the method further comprising:

receiving a submission of a first stage of the multi-sequence form, the submission including user input data entered into an input area of the first stage of the multi-sequence form;

generating a data query using the user input data; and

displaying, in response to the received submission, a second stage of the multi-sequence form and a description of results of the data query.

13. The non-transitory computer-readable medium of claim 8, the method further comprising:

determining another order in which to present each stage of the multi-sequence form;

generating another updated version of the webpage including the generated multi-sequence form in the other order in place of the parsed form;

presenting one of the updated versions of the webpage to a first group of users and the other of the updated versions of the webpage to a second group of users; and

selecting between the updated versions of the webpage in response to determining which of the updated versions of the webpage results in a higher completed submission rate of stages of the multi-sequence form.

14. The non-transitory computer-readable medium of claim 8, wherein generating the updated version of the webpage comprises presenting a template of the updated version of the webpage to an administrator for reformatting due to multi-sequence form occupying less space than the form.

15. An apparatus comprising:

a processing device, wherein the processing device executes instructions that cause the apparatus to perform a method comprising;

parsing a form from a webpage to identify a plurality of input areas and corresponding input types;

generating a multi-sequence form, the multi-sequence form including a plurality of stages, wherein each stage of the multi-sequence form is to be displayed and submitted independently of other stages of the multi-sequence form, and wherein each stage of the multi-sequence form corresponds to a subset of the parsed form including one or more of the identified input areas;

determining one of the plurality of identified input areas to be of an input type categorized as having a higher likelihood of being completed and submitted by a user;

determining an order in which to present each stage of the multi-sequence form, wherein a stage including the identified input area determined to be of the input type categorized as having a higher likelihood of being completed and submitted by the user is ordered first; and

generating an updated version of the webpage including the generated multi-sequence form in the determined order in place of the parsed form.

16. The apparatus of claim 15, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is a request for non-personal information.

17. The apparatus of claim 15, wherein the processing device determines the order in which to present each stage of the multi-sequence form upon receiving a request from the user to load the updated version of the webpage.

18. The apparatus of claim 17, wherein the input type categorized as having a higher likelihood of being completed and submitted by the user is based upon a an incoming signal indicating what lead the user to request to load the updated version of the webpage.

19. The apparatus of claim 15, the method further comprising:

receiving a submission of a first stage of the multi-sequence form, the submission including user input data entered into an input area of the first stage of the multi-sequence form;

generating a data query using the user input data; and

displaying, in response to the received submission, a second stage of the multi-sequence form and a description of results of the data query.

20. The apparatus of claim 15, the method further comprising:

determining another order in which to present each stage of the multi-sequence form;

generating another updated version of the webpage including the generated multi-sequence form in the other order in place of the parsed form;

presenting one of the updated versions of the webpage to a first group of users and the other of the updated versions of the webpage to a second group of users; and

selecting between the updated versions of the webpage in response to determining which of the updated versions of the webpage results in a higher completed submission rate of stages of the multi-sequence form.