Reducing transmissions of measurements of affective response by identifying actions that imply emotional response

• US 20150040149A1
• Filed: 10/23/2014
• Published: 02/05/2015
• Est. Priority Date: 10/14/2012
• Status: Active Grant

• Current Assignee: IP3 2017, Series 200 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Ari M. Frank, Gil Thieberger
• Inventors: Frank, Ari M., Thieberger, Gil
• Granted Patent: US 9,292,887 B2
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G07C 13/00 Voting apparatus
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45

Abstract

A system, method, and computer product for reducing volume of transmissions of measurements of affective response are described herein. In one embodiment, an interaction analyzer receives a description of an interaction of a user with a media controller that controls presentation of content to the user. The interaction analyzer identifies from the description an action that causes a deviation from a progression of presentation of the content that would have occurred had the action not taken place. A transmitter sends a request to transmit measurements of affective response, taken by a sensor, during a window during which the user likely expressed an affective response related to the action. In some embodiments, the request is received by a transceiver coupled to the sensor with memory sufficient to store measurements of affective response of the user taken since the start of the window, which precedes the time the request is sent.

Claims

1. A system configured to reduce volume of transmissions of measurements of affective response, comprising:

an interaction analyzer configured to receive a description of an interaction of a user with a media controller that controls progression of presentation of content consumed by the user;

the interaction analyzer is further configured to analyze the description in order to identify an action that causes a deviation from a typical progression of presentation of the content;

whereby the typical progression is a progression that would have occurred had the action not taken place;

a window selector configured to select a window during which the user likely expressed an affective response related to the action;

wherein the window is shorter than duration in which the user consumes the content; and

a transmitter configured to send a request to a measuring module to transmit measurements of affective response of the user, taken by a sensor, during the window;

wherein start of the window precedes time the request is sent.

2. The system of claim 1, wherein the measuring module comprises the sensor, a memory with capacity sufficient to store measurements of the user taken between the start of the window and the time the request is received by the measuring module, and a transceiver configured to fulfill the request, while reducing unnecessary transmissions, by transmitting, after receiving the request, measurements of affective response stored in the memory to fulfill the request.

3. The system of claim 2, wherein the measuring module is further configured not to transmit a certain measurement of affective response if a request for the certain measurement of affective response is not received by the measuring module within a predetermined duration.

4. The system of claim 1, wherein the sensor is implanted in the user.

5. The system of claim 1, further comprising a label generator configured to generate a label based on the action;

wherein the label is indicative of an emotional response, likely felt by the user, which is related to the action.

6. The system of claim 5, further comprising a module configured to train a measurement emotional response predictor (measurement ERP) utilizing the label and corresponding measurements of affective response received from the measuring module.

7. The system of claim 1, further comprising a measurement emotional response predictor (measurement ERP) configured to predict emotional response of the user from data comprising measurements of affective response received from the measuring module.

8. The system of claim 1, wherein the window selector sets the window to end in temporal vicinity of when the action is taken.

9. The system of claim 1, wherein the window selector sets the window based on analysis of the action.

10. The system of claim 1, wherein the window selector sets the window based on characteristics of the content.

11. A method for reducing volume of transmissions of measurements of affective response, comprising:

receiving a description of an interaction of a user with a media controller that controls progression of presentation of content consumed by the user;

identifying from the description an action that causes a deviation from a typical progression of presentation of the content;

whereby the typical progression is a progression that would have occurred had the action not taken place;

selecting a window during which the user likely expressed an affective response related to the action;

wherein the window is shorter than duration in which the user consumes the content; and

sending a request to a measuring module to transmit measurements of affective response taken by a sensor during the window;

wherein start of the window precedes time the request is sent.

12. The method of claim 11, further comprising transmitting, by the measuring module, after receiving the request, measurements of affective response that fulfill the request.

13. The method of claim 12, further comprising determining that no request for a certain measurement of affective response was received within a predetermined duration, and not transmitting the certain measurement of affective response.

14. The method of claim 11, wherein the sensor is implanted in the user, and the measuring module comprises a memory with capacity sufficient to store measurements of affective response of the user taken by the sensor between the start of the window and time the request is received by the sensor.

15. The method of claim 14, wherein capacity of the memory is sufficient to store measurements of affective response of the user taken at least 100 milliseconds before the request is received by the measuring module.

16. The method of claim 11, further comprising generating a label based on the action;

wherein the label is indicative of an emotional response, likely felt by the user, which is related to the action; and

further comprising training a measurement emotional response predictor (measurement ERP) utilizing the label and received measurements of affective response corresponding to the action.

17. The method of claim 11, wherein the window ends in temporal vicinity of when the action is taken.

18. The method of claim 11, wherein selecting the window is based on analysis of the action.

19. The method of claim 11, wherein the selecting of the window is based on characteristics of the content.

20. A non-transitory computer-readable medium for use in a computer to reduce volume of transmissions of measurements of affective response;

the computer comprises a processor, and the non-transitory computer-readable medium comprising;

program code for receiving a description of an interaction of a user with a media controller that controls progression of presentation of content consumed by the user;

program code for identifying from the description an action that causes a deviation from a typical progression of presentation of the content;

whereby the typical progression is a progression that would have occurred had the action not taken place;

program code for selecting a window during which the user likely expressed an affective response related to the action;

wherein the window is shorter than duration in which the user consumes the content; and

program code for sending a request to a measuring module to transmit measurements of affective response taken by a sensor during the window;

wherein start of the window precedes time the request is sent.