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SALES LEAD QUALIFICATION OF A CONSUMER BASED ON SALES LEAD RULES

  • US 20150046214A1
  • Filed: 08/12/2013
  • Published: 02/12/2015
  • Est. Priority Date: 08/12/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for qualifying a sales lead, the computer-implemented method comprising:

  • processing, by an information handling system, information, received via a network, about one or both of an identified end-user computing device and an end-user of the identified end-user computing device, the information corresponding at least in part to data captured about one or more telephone calls placed via the end-user computing device, wherein the information is retained in one or more tracking information repositories;

    accessing, by the information handling system, a set of lead qualification rules that includes a set of criteria for qualifying end-users as leads, the qualifying comprising determining lead assessments, where each lead assessment indicates a respective potential of a respective end-user to conduct business;

    deriving, by the information handling system, a characteristic of the end-user of the identified end-user computing device based at least in part on the information about one or both of the identified end-user computing device and the end-user of the identified end-user computing device, wherein the deriving a characteristic of the end-user comprises identifying one or more aspects of the one or more telephone calls as indicia of a lead based at least in part on data captured during one or more conversation streams, the data captured during one or more conversation streams comprising call content from at least one of the one or more telephone calls, and the identifying one or more aspects comprising analyzing the call content;

    generating, by the information handling system, a lead characterization of the end-user of the identified end-user computing device based at least in part on the characteristic of the end-user of the identified end-user computing device and the set of lead qualification rules, wherein the lead characterization indicates a lead assessment of the end-user; and

    storing, by the information handling system, the lead characterization of the end-user of the identified end-user computing device.

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