AVATAR-BASED AUTOMATED LEAD SCORING SYSTEM
First Claim
7. A method of scoring sales leads in a computer-based system, the method comprising:
- periodically performing an automatic crawling process across one or more disparate, unaffiliated data sources to obtain information describing attributes of an avatar, the attributes including information descriptive of a prospective customer and actions taken by the prospective customer in response to exposure to a product or service;
storing values associated with the avatar, the attributes of the avatar, and the source from which information is received in a database record;
continuously tracking a score for the avatar based on aggregated values; and
generating one or more predictions based on a correspondence between the database record and known users of a product or service.
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Abstract
An automated lead scoring system includes a web crawling process configured to collect data from one or more disparate, unaffiliated data sources to obtain information describing attributes of an avatar, the attributes including information descriptive of a prospective customer and actions taken by the prospective customer in response to exposure to a product or service. The system further includes a database communicatively connected to the computing system and configured to receive the information for storage in a database entry associated with the avatar. The system also includes a scoring component assigning a value in the database entry to each of an avatar, attributes of the avatar, and each data source from which the attributes are retrieved, as well as a prediction component configured to compare based on a correspondence between the database entry and known profiles of users of a product or service.
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Citations
22 Claims
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7. A method of scoring sales leads in a computer-based system, the method comprising:
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periodically performing an automatic crawling process across one or more disparate, unaffiliated data sources to obtain information describing attributes of an avatar, the attributes including information descriptive of a prospective customer and actions taken by the prospective customer in response to exposure to a product or service; storing values associated with the avatar, the attributes of the avatar, and the source from which information is received in a database record; continuously tracking a score for the avatar based on aggregated values; and generating one or more predictions based on a correspondence between the database record and known users of a product or service. - View Dependent Claims (1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 20, 21)
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16-1. The method of claim 7, further comprising compiling a projected person based on a plurality of avatars.
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22. A computer-readable storage medium comprising computer-executable instructions which, when executed, cause a computing system to perform a method of scoring sales leads in a computer-based system, the method comprising:
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periodically performing an automatic scraping process across one or more disparate, unaffiliated data sources to obtain information describing attributes of an avatar, the attributes including information descriptive of a prospective customer and actions taken by the prospective customer in response to exposure to a product or service; storing values associated with the avatar, the attributes of the avatar, and the source from which information is received in a database record; continuously tracking a score for the avatar based on aggregated values, the score based at least in part on elapsed time since actions reflected in the overall score have occurred; generating one or more predictions based on a correspondence between the database record and known users of a product or service to estimate one or more actions likely taken by the avatar; and generating a suggestion of one or more actions to take relative to the avatar, the one or more actions including making an offer to the avatar; based on a response to the offer, adjusting the score for the avatar.
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Specification